digital CaMERaS
www.hasselblad.com
the H4d-31 is often the first step into the world of professional-
level digital Hasselblad photography for many. though economi-
cal in cost it is not economical on performance. the H4d-31
lists all of the main features that characterize all the other
H system models. in short, that means true Focus with abso-
lute Position lock, refining the auto-focus system for accurate
composing at close range with shallow depth-of-field and the
security of UltraFocus. Features such as new low noise color
filters on the sensor and the high performance HC/HCd lens
line, provide the basis for increased clarity and increased depth
of field. the Hasselblad Natural Color Solution (HNCS) achieves
consistent color reproduction using a single color profile, and
digital lens correction (daC), perfects each image captured
through the HC/HCd lenses, by removing any trace of distortion,
vignetting, or chromatic aberrations. the H4d-31 also shares
the same unique bright viewfinders as all the other H4d models
and shares the same wide choice of accessories as well as
the wide range of quality lenses matching even the best lenses
from Carl Zeiss, which, incidentally can also be used via the CF
adapter. For budget conscious users wanting to maximise their
investment without compromising on quality, there would be no
better way to enter the world of Hasselblad H photography.
Raising the bar from H3D
Expanding on the great feature set of the H3d camera-line, a set of
new camera features are introduced with the H4d-31:
• new 3” tFt 24bit color display with large viewing angle
• new camera electronics delivering the basis for true Focus and
ultra fast auto Focus
• new true Focus auto-focus system with absolute Position lock
and new camera controls
• new aF assist light for working in dark environments
• new 90 MB/sec read-write performance on Extreme Pro cards
from Sandisk
the H4d-31 camera system has been especially designed to meet
demands for both flexibility and ultimate image quality.
this includes:
• the freedom to choose between eye-level and waist-level view-
finders
• the choice of combining point-and–shoot and tilt/shift to solve
creative commercial challenges
• the ability to combine working tethered and un-tethered to get
the most of your camera system both on location and in the
studio
• the option of processing your raw images in Hasselblad’s
Phocus imaging toolbox, or working with your raw images directly
in apple or adobe imaging environments.
