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Digital camera technology offers three devices

to help you frame your shots.

Optical viewfinder.

Experienced film

photographers are well practiced at
using an optical viewfinder. Not only do
they know how to use the viewfinder to
frame their shots, they also know how
to “anchor” the camera against the face,
locking the elbows against the chest to
minimize camera shake. 

LCD monitor.

While optical viewfinders

have their undoubted advantages, digital
cameras also enable you to frame the
picture on an LCD monitor screen. This
is an entirely different experience. For
example, looking at the LCD screen,
you can hold the camera at arm’s length
above the heads of the crowd, to shoot
a parade. The LCD monitor has the
additional advantages of 100% framing,
plus a live preview of your exposure and
white balance settings. 

TTL electronic viewfinder.

Combining

attributes of both methods is a third
alternative: the eye-level, through-the-
lens (TTL) electronic viewfinder. As with
an optical viewfinder, you hold the
camera up to your eye and look into a
small window. As with the LCD monitor,
what you see is a live preview on a
miniature LCD screen.

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ony

viewfinder

a

nd monitor

fe

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ture

s

Viewfinder

a

nd monitor

The Smart Zoom function allows you to crop

the frame to extract just the portion of interest

without interpolation. (Sample photos for

illustration purposes.)

Cle

a

r RAW

noi

s

e reduction

Anti-Blur Feature 3: More effective
processing for minimizing noise.

The third and final component of our
comprehensive anti-blur strategy is 

Clear

RAW noise reduction

. In most cameras,

noise from the image sensor is passed
directly into the de-mosaicing process, where
noise tends to propagate into adjacent
pixels, making it harder to control. That’s
where the Sony Clear RAW system comes in.
Instead of trying to suppress noise after it
has spread, our Clear RAW system works
on the camera’s RAW image prior to
de-mosaicing. The result is more effective
noise reduction, for an image that’s
substantially cleaner. Clear RAW noise
reduction is a big advantage in low
light. And it’s the final step in our anti-
blur technology. 

Re

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ging Proce

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I

Fast response, reduced picture “noise.” 

29

Stabilize your camera with a Sony VCT-1500L

lightweight tripod. 

shake directly. 

Sony Super SteadyShot

optical image stabilization

uses separate

vertical and horizontal sensors that detect
camera shake. As implemented in selected
Cyber-shot

®

cameras, the camera sends

an equal-but-opposite correcting signal
to a stabilization lens, which moves to
compensate for shake at no sacrifice of
picture quality. 

As a digital SLR that accepts interchangeable
lenses, the 

a

100 takes a slightly different

approach. Instead of moving a lens element
to compensate for camera shake, the 

a

100

moves the CCD! A super-smooth, super-fast
CCD transport makes it happen. 

High I

S

s

en

s

itivity

Anti-Blur Feature 2: Higher ISO
settings enable you to shoot at
faster shutter speeds.

The second component of our comprehensive
anti-blur strategy is 

high ISO sensitivity

.

Doubling the ISO sensitivity means halving
the amount of light required for a given
exposure. ISO sensitivity is a powerful ally
in fighting blur. Consider a low-light situation
that calls for an aperture of f2.8 and a shutter
speed of 1/8 second at ISO 200. A shutter
speed that slow might be susceptible to
camera shake, especially with a lens
zoomed in to telephoto. In that case, you
might be happy to increase the ISO to 400,
which enables you to cut the shutter speed
to 1/15 second, or choose an ISO of 800 for
a shutter speed of 1/30 second. With high
ISO sensitivity, you gain the flexibility to
get the shot! 

While some digital cameras can reach
ISO 400 or so, most Sony cameras
achieve settings up to ISO 1000. Several
models can attain ISO 3200, while the
DSC-W200 can be switched into a
3 Megapixel mode for an ISO rating of
6400! These operational settings are made
possible by Sony’s third anti-blur feature:
Clear RAW noise reduction.

The Sony Real Imaging Processor large
scale integrated circuit (LSI) delivers fast
response and low image noise – the digital
equivalent of film grain – an unwanted grit
or texture not present in the original scene.
And the processor reduces “aliasing”
distortions in the file conversion process.
All told, you’ll see better exposure, better
white balance and smoother, more
beautiful pictures. 

For more information on the Real Imaging
Processor LSI, please refer to 

Sony Power

Features (page 33)

.

S

m

a

rt Zoom

®

function

Delivers the benefits of digital zoom
without the softness of interpolation
processing.

Digital zoom takes over where optical zoom
leaves off, using a progressively smaller
portion of the CCD to crop into the area
of interest. Unfortunately, in addition to
sacrificing the resolution of the full CCD,

28

CAMERA 

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Y

S

TEM

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CAMERA 

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Y

S

TEM

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Other noise reduction systems work only after de-mosaicing

has spread noise into adjacent pixels. Sony Clear RAW

noise reduction operates on the camera’s RAW signal –

before de-mosaicing!

Noise (left) and the result of Clear RAW noise reduction

(right). (Sample photos for illustration purposes.)

BEFORE

AFTER

NOISY
RAW 
DATA

NOISE 
REDUCED 
DATA

NOISE

REDUCTION

NOISE

REDUCTION

most digital zooms soften the image further
still through “interpolation,” the need to
calculate intermediate values “between”
pixels. Our Smart Zoom feature overcomes
the problem. Smart Zoom modes crop into
the CCD image without interpolation, for
cleaner, sharper pictures. 

NOTE: Because it crops into the CCD, Smart Zoom
is not available at the highest camera resolution.

Option

a

a

cce

ss

ory tripod

s

The ultimate in anti-blur technology.

This section describes three Sony technologies
to overcome camera shake. However, the
ultimate anti-shake technology remains
outside the camera body, in the form of
optional, accessory tripods. When you
stabilize your camera on a tripod, you’ll
be perfectly set up for tack-sharp pictures
on long-exposure nighttime shots and full
telephoto shots. 

S

hooting the digit

a

l w

a

y

L

a

rge LCD monitor

Makes digital cameras even more
attractive. 

A digital camera’s LCD monitor is your
window on the world. Before you take
the shot, the monitor shows you control
menus and image framing. After you’ve
taken the shot, the monitor is your first
opportunity to show off your work. That’s
why our 2.0, 2.5, and even 3.0-inch LCD
monitors are so desirable (viewable area
measured diagonally). And Sony now
offers the world’s largest, highest-resolution
LCD monitor on a digital camera (as of
June 15, 2007): the 3.5-inch 921K pixel
screen of the Sony DSC-G1 (viewable area
measured diagonally). Sony consistently
builds large monitors because a bigger
screen makes a huge difference in enjoying
the camera. It means bigger menus. It
makes framing easier to see. And it’s far
more effective when it comes to showing
off your results! 

Tr

a

n

s

flective LCD monitor

Uses sunlight for increased brightness.

Some LCD monitors tend to wash out in direct
sunlight. But selected Sony cameras aren’t
afraid of the sun. In darkness, the monitors
get transmissive light from inside these
cameras. In sunlight, the monitors use
both transmissive and reflective light, in
our transflective design.

Summary of Contents for PICTURE STATION DPP-FP90

Page 1: ...Guide to Digital Photography Spring 2007 ...

Page 2: ...hat manages it to the media that stores it to the battery that powers the entire system Backed by these vast resources we re free to create digital cameras that change the way you see the world This guide tells you what you need to know about digital photography and digital photo printing Along the way we ll point out the unique Sony features that help you get the results you re looking for Gettin...

Page 3: ... and flash The result Great pictures every time DSC W200 Sony solves common exposure focus flash and white balance problems with Face Detection technology Sample photos for illustration purposes See page 26 for details or visit www sony com dsctraining Actual photo taken with a Sony digital camera Shutter 1 60 sec Aperture f7 1 Flash Off ISO 200 FACE DETECTION Monitor picture simulated 3 Exposure ...

Page 4: ... with music HD connecting cables sold separately DSC W80 Full HD 1080 A spectacular new way to share your still pictures with the whole crowd on your HDTV in HD resolution Enjoy High Definition using the optional VMC MHC1 cable optional CSS HD1 Cyber shot Station cradle or the DSC W80HDPR bundle connected to your HDTV sold separately Sample photos for illustration purposes See page 44 for details ...

Page 5: ...gital wizardry made possible by Sony s exclusive BIONZ processor DSC T100 Out of the shadows The interplay of highlights and shadows is the soul of photography Now Sony helps you make the most of it The unprocessed picture left is marred by lost detail in both the highlights and shadows The improvement with Sony s DRO right is plain to see Sample photos for illustration purposes See page 41 for de...

Page 6: ...tion compensates for camera shake DSC T20 Bye bye blur Handheld shots in low light have been the perfect recipe for blur Sony uses three powerful technologies to kiss blur goodbye The system uses separate vertical and horizontal sensors that detect camera shake The camera sends an equal but opposite correcting signal to a stabilization lens which moves to compensate for shake Sample photos for ill...

Page 7: ...nd ultra fast 1 4000 second shutter speed deliver razor sharp results DSC H9 Get into the action You may be on the sidelines But your pictures can get right into the action with Sony high zoom cameras Digital zoom left sacrifices resolution The original pixels can become painfully obvious Optical zoom right maintains the full resolution of the image sensor Sample photos for illustration purposes S...

Page 8: ... and even in camera retouching DSC W90 Shoot at the speed of life Life moves fast Thanks to the Sony BIONZ processor you can catch the most memorable moments before they pass you by Shutter lag left could cause you to miss the moment The BIONZ processor right reduces shutter lag to 0 01 second Times vary by camera Sample photos for illustration purposes See page 26 for details or visit www sony co...

Page 9: ...nd more We call it the Auto Touch Up function You ll call it amazing DPP FP90 Picture perfect printing Any printer can print your pictures Sony printers improve them actually correcting defects and achieving quality that will amaze you With the touch of a single button Sony printers will analyze your picture data identify faults and correct them automatically Sample photos for illustration purpose...

Page 10: ... far back as 1985 To the casual user it s obvious that the camera takes the picture But to accomplished photo professionals it s really the lens that takes the picture The lens is responsible for so much of what defines a great image including field of view focus and the selection of what objects are in focus color contrast and detail Focal length The angle of view that a lens takes in is most oft...

Page 11: ...million Maxxum lenses dating back to 1985 Each lens defines a view of the world and establishes its own set of creative possibilities That s why Sony built the a100 on the foundation of 16 million Maxxum lenses dating back to 1985 These include such cherished Minolta glass as the classic 135mm Smooth Transition Focus STF the awe inspiring 300mm f2 8 G and the 500mm f8 Reflex the world s only AF te...

Page 12: ...re megapixels create images ready to use in printed flyers and brochures And higher megapixel counts enable you to crop the image or use digital zoom without sacrificing too much picture detail Use the polarizing filter of the Sony VF 30CPKS to control reflections off water or glass Sample photos for illustration purposes The neutral density filter of the Sony VF 30NK helps control bright outdoor ...

Page 13: ...ngineering tradeoff One obvious way to overcome this is to increase the overall size of the image sensor While rarely prominent on the spec sheet image sensor size is just as important as the number of megapixels Sensors are classified by type measured in fractions of an inch Other things being equal each pixel in a 2 3 inch image sensor will be four times the size of a pixel in a 1 3 inch type im...

Page 14: ...ed as one of 16 384 x 16 384 x 16 384 or 4 4 trillion possible shades Conversion to a data file Before it can be recorded the digitized de mosaiced data still needs to be configured as a computer file typically in the Joint Photographic Experts Group JPEG format This formatting is another function of the image processor Analyzing the picture content The image processor is also required to evaluate...

Page 15: ...fter the fact Selected Cyber shot cameras can achieve creative results that might otherwise require painstaking image manipulation in a PC Red eye Reduction filter Sony s pre flash system can minimize the ghoulish red that sometimes occurs when a person s retinas reflect light from the camera flash But if you forget to use this feature you can still correct pictures after you ve shot them with the...

Page 16: ... shutter speed to 1 15 second or choose an ISO of 800 for a shutter speed of 1 30 second With high ISO sensitivity you gain the flexibility to get the shot While some digital cameras can reach ISO 400 or so most Sony cameras achieve settings up to ISO 1000 Several models can attain ISO 3200 while the DSC W200 can be switched into a 3 Megapixel mode for an ISO rating of 6400 These operational setti...

Page 17: ...color correction and image enhancement you can perform on your computer Attempt too much enhancement and JPEG picture quality suffers That s why serious photographers prefer uncompressed RAW image files These files capture the data straight out of the analog to digital converter prior to de mosaicing and other camera processing operations Instead of using the relatively limited resources of the ca...

Page 18: ...ies and up to three times the voltage of Nickel Metal Hydride NiMH Lithium Ion technology also resists memory effect the tendency of some batteries to lose staying power if they re not completely drained before recharging And unlike some other designs when you charge a Lithium Ion battery it actually stays charged InfoLITHIUM battery with AccuPower meter A Sony exclusive accurate readout of remain...

Page 19: ...minator The camera throws a special light on the subject prior to the shot so the camera can see the subject s contrast You get accurate focusing even in low light Multi Point Auto Focus Automatically finds the focus even when your subject isn t in the center of the frame CAMERA CONTROL CAMERA CONTROL Sony solves common focus problems with Face Detection technology Sample photos for illustration p...

Page 20: ...ply the amount of incoming light Wide apertures low f numbers result in limited depth of focus So the background tends to blur Narrow apertures high f numbers tend to keep the entire scene in focus photography In Monitor AF the camera is always pre focusing and doesn t lock until you press the shutter halfway Thanks to pre focusing the camera is faster to take the shot improving your chances of ge...

Page 21: ...t the Program Auto Exposure when backlighting or unusually bright subjects might throw the exposure off 38 CAMERA CONTROL CAMERA CONTROL Taking your best shot Fast shutter speed freezes the runner and the background Sample photos for illustration purposes You can also introduce an evocative blur to the subject with slow shutter speed Slow shutter speed enables you to blur the background as you pan...

Page 22: ...e perfect shot might occur Burst mode gives you a range of choices Burst mode shoots rapidly and repeatedly with the number of shots depending on image size and memory transfer speed Also depending on memory transfer speed the a100 can continue taking pictures at 3 frames per second up to the limit of the memory card ISO sensitivity adjustment Electronic adjustment for increased sensitivity when y...

Page 23: ...ill Flash automatically fires for the correct exposure right Sample photos for illustration purposes Normal flash photography left would miss the background Slow Sync Flash right combines flash for the girls along with long shutter speed for the background to capture both in one shot Sample photos for illustration purposes Red eye Reduction filter suppresses the ghoulish red even after you ve take...

Page 24: ...t new high definition source selected Sony Cyber shot cameras Sony is the expert in all things HDTV and our BRAVIA televisions are the market leaders So it s no coincidence that you can now connect a Cyber shot camera to your HDTV and enjoy your pictures with over four times the detail of conventional standard definition TV Full HD 1080 still image viewing is a great way to share your still pictur...

Page 25: ... our earlier DSC F828 V3 and R1 Cyber shot digital cameras PictBridge compatibility Print without a computer just connect the camera directly to the printer PictBridge is an industry standard that enables the camera to control a printer for photo prints without a computer You first connect the digital camera to a PictBridge compatible printer via USB Then you can select shots on the camera s LCD m...

Page 26: ...t Sony DPP FP70 and DPP FP90 dye sublimation printers can print three dye colors cyan magenta and yellow The CIE l a b color chart demonstrates the superiority of Sony dye sublimation printing SONY DYE SUBLIMATION PRINTER SILVER HALIDE PHOTO INKJET PRINTER CYAN GREEN YELLOW RED BLUE MAGENTA CIE LAB COLOR SPACE BRILLIANT COLOR a 100 80 60 40 20 20 40 60 80 100 a b 100 80 60 40 20 0 20 40 60 80 100 ...

Page 27: ...or viewable area measured diagonally makes framing and reviewing pictures easy 8 1 12 1 megapixels 3x optical zoom Li Ion rechargeable battery DSC W90 also available in Black DSC T20 CYBER SHOT DIGITAL CAMERA Barely the size of a deck of cards and thin sleek lens door doubles as on off switch Full HD 1080 output using optional accessory adaptor cable Face Detection identifies your subjects for pre...

Page 28: ...n low light when flash would spoil the mood Face Detection identifies your subjects for precise focus exposure white balance and flash NightShot function uses infrared technology to take pictures even when there is no visible light 8 1 megapixels 15x optical zoom Li Ion rechargeable battery The world s biggest digital camera monitor as of June 15 2007 Monitor picture simulated Monitor picture simu...

Page 29: ...z 159 g Viewable area measured diagonally Requires optional accessories compatible HDTV Not all products with USB connectors may communicate with each other due to chipset variations Non metric weights and measurements are approximate and may vary Standard kit lens DT 18 70mm f3 5 5 6 DSC T100 1 2 5 CCD 8 1 MP Carl Zeiss 5X f3 5 4 3 5 8 29mm 35 175mm 0 25X VGA 2X 10X Ttl Auto 9 Area Center AF Spot...

Page 30: ...itor 30 Full HD 1080 4 5 26 44 45 Geometric accuracy lens 17 High Definition 4 5 26 44 45 Histogram 41 ImageStation com 44 47 In camera retouching 26 27 InfoLITHIUM battery 33 Internal memory 31 Internet printing 44 47 ISO sensitivity 9 27 28 37 40 JPEG file format 25 31 Kiosk printing 44 47 LCD monitor 29 30 41 48 Lens and sensor size 16 Lenses integral and interchangeable 17 18 Lithium Ion batte...

Page 31: ... other Memory Stick Memory Stick Duo Memory Stick PRO Memory Stick PRO Duo the Memory Stick logo NightShot PictureStation Print by Sony Real Imaging Processor Remote Commander Smart Zoom Stamina SteadyShot Super SteadyShot SuperCoat2 Super HAD TruFast and XFine are trademarks of Sony PSP Xross Media Bar and XMB are trademarks and PLAYSTATION is a registered trademark of Sony Computer Entertainment...

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