The Boxster RS 60 Spyder
Dear Porsche enthusiast,
Hello and welcome to Porsche China’s first
newsletter of 2008.
Let me begin by wishing you all the very best
for the New Year from everyone here at Porsche
China. I hope you are feeling refreshed after a
well deserved break over Spring Festival, and
that you are ready to enjoy what promises to be
an exciting year ahead.
The “Year of the Rat” is traditionally seen as
a time for new beginnings and Porsche is
reaffirming its commitment to China with a range
of new Porsche Centre openings and customer
events starting up this year. Of course, this is
also a particularly special year for Porsche, since
it was in the Year of the Rat that we designed
our very first sports car, the Porsche 356, some
60 years ago.
Featured in this newsletter, you can read
all about the lavish opening ceremony of
Porsche Centre Kunming, whilst the Porsche
Travel Club saw a group of Chinese enthusiasts
put the Cayenne through its paces in the deserts
of Dubai.
From the searing heat of the desert, to the arctic
climate of Heilongjiang province, we see some
stunning images of Porsche’s first appearance
at the Harbin Ice and Snow festival. The
celebrations were marked in some style this year
with the presentation of four life-sized Porsche
models carved solely from ice.
Porsche drive events are always occasions to
relish, and our brand new “Drive to Excellence”
test drive programme is no exception. Providing
our enthusiasts with an opportunity to fully
explore the Porsche model range, you can read
about the successful debut in the beautiful cities
of Guangzhou and Xiamen amongst other topics
in this edition.
As you would expect, it has been a busy few
months and I sincerely hope you enjoy reading
this latest issue of the Porsche Newsletter.
Safe driving, and New Year’s greetings to you
once again.
Porsche China
Jebsen & Co. (China) Motors Ltd.
Helmut Broeker
Managing Director
