Driving a Porsche is always a special experience,
but when you get the chance to sample the
delights of six different Porsche models in quick
succession, then that really is something to get
excited about. The Porsche Drive to Excellence
programme, held for the first time in December
2007, essentially aims to do just that. This
exciting new test drive event is intended to help
participants appreciate the differing qualities of
each individual Porsche, with everything geared
towards a relaxed day of driving pleasure.
The innovative pilot scheme proved to be
a resounding success, with 72 enthusiasts
attending in Guangzhou and a further 74 in
Xiamen. The participants were largely made up
of newcomers to the Porsche family, all keen
to find out more about Porsche and discover
the model that best suited their own everyday
driving needs. In addition to the actual driving
itself, the group also enjoyed a lunch with the
Porsche instructors, allowing them to chat freely
about their driving experiences and the various
advantages of each model in the Porsche range.
In this respect, many saw the event as ideal
preparation for their first Porsche purchase,
where they could gain valuable insights that
would help them move closer to making
that all important decision. Most pleasing to
Porsche, however, was the relaxed and friendly
atmosphere that characterised both events,
as the participants were able to gather the
Porsche Drive to Excellence
available in China. This exciting new test drive
event will be rolled out across other Porsche
Centres over the summer, where we aim to
further enhance the Porsche driving experience,
and help all our enthusiasts discover the perfect
Porsche for them.
For more information please contact: [email protected]
The programme kicked off for the first time
in Guangzhou on December 7, and ran for
three days. A successful debut was followed
by a repeat performance in Xiamen a week
later, where participants cruised along the
scenic public roads and reveled in the all-round
capabilities of the Porsche model range. All the
Porsche models were made available for this
exclusive event, from the soft-top Boxster to
the legendary 911, as the programme sought
to offer what might well be described as the
ultimate Porsche test drive.
information they required through a stress-free
day of driving at its best.
The success of the Drive to Excellence
programme in Guangzhou and Xiamen has been
of great encouragement to Porsche, affirming
our belief that such an event marks a welcome
addition to the Porsche services already
