Market trends for mid-class pickup trucks
Pickup truck demand has only slightly increased over the years and developing countries
are forecasted to account for 60% (currently 50%) of the pickup truck market by 2016.
The market share for the L200/Triton is around 10%. Competitors are expected to
make full model changes in the highly active market.
‘05 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13
‘14 ‘15 ‘16 ‘17 ‘18 ‘19 ‘20[FY]
2000
(K Unit)
Forcast
Actual
1500
1000
500
Australia /
New Zealand
Middle East /
Africa
Growing
Latin America
Asia / ASEAN
Russia / Ukraine
Europe
Mexico
0
Mature
1189
1274
1362
1204
1123
1370 1368
1747
1670
1574 1630
1687
1747 1807
18741908
Pickup truck demand by area
Global pickup truck market share for 2013 by model
2
L200 / TRITON
72<27$
+LOX[
a
,68=8
'0$;
a
1,66$1
1DYDUD
a
)RUG
5DQJHU
a
*0
&RORUDGR
a
9:
$0$52.
a
0$='$
%7
a
0,768%,6+,
/75,721
a
(2013FY=Apr 2013 through Mar 2014)
