Mitsubishi Motors Corporation
Global Pick up Project Promotion Office
Corporate General Manager
The Evolving “Sport Utility Truck”
Developer's message
Koichi Namiki
1
Since being launched in 1978, Mitsubishi pickups have been widely appreciated by customers all
over the world. The new 5th generation L200/Triton will inherit the DNA of its predecessors and
further advance its concept.
Recently the usage of pickup trucks has been expanding and customers' preferences have been
diversifying. It's no exaggeration to say that these trends were pioneered by L200/Triton.
From the previous generation, we initiated the concept of a "Sport Utility Truck (SUT)" that is
suitable for private and family use in addition to commercial use, its prime duty. The goal with the
new L200/Triton is to evolve this original Mitsubishi concept and provide the "Ultimate Sport Utility
Truck" that gives customers even greater driving pleasure and pride of ownership.
Its key features are:
- An innovative design reminiscent of a lean, athletic body with no excess bulk.
- High performance, quietness and better fuel efficiency provided by a new all-aluminum "MIVEC"
diesel engine incorporating state-of-the-art technologies.
- Feel the driving ease unlikely for a large body size, whether driving on highways or narrow streets,
thanks to the well thought-out chassis and suspension design.
- A surprisingly comfortable cabin like a passenger car's with an enlarged interior space, ride
comfort, quietness, dual zone air conditioner and more.
- Improved reliability and durability, demonstrated especially in harsh environments, due to
optimized body structures based on Mitsubishi's wealth of experience in road conditions all over the
world.
- High safety performance that protects all passengers, provided by the high-rigidity RISE body and
ASTC vehicle stability system.
We are confident that New L200/Triton will satisfy not only the pickup lovers, but also sedan and
SUV users.
I would be glad if you could give your effort to communicate the charm of New L200/Triton to as
many customers as possible.
