Step 2: Determine the Level You Wish to Achieve
• Same Level
• Lighter or Darker
• Covering or blending gray
The purpose of a professional consultation is to identify and understand clients’ expectations of
the coloring service. When deciding on levels, these are the 4 types of color results that can be
achieved with CHI Ionic Shine Shades Liquid Hair Color.
1. You can lighten the natural hair up to 4 levels
2. You can darken the hair
3. You can match the natural level
4. You can change the tone
Step 3: Determine the Tone Desired
The next step in color selection is choosing the tone you wish to achieve.
• Cool
• Neutral
• Warm
The final color result will be a combination of the color dyes and natural underlying pigmentation
of the hair.
Ask yourself these questions
1. Does your client prefer cool or warm tones?
2. Would beige or golden tones be more flattering to the clients’ eyes and skin
complexion?
3. Are there any underlying tones you need to neutralize?
4. Are you enhancing tones already in the hair?
