1('(5/$1'6
9(,/,*+(,'6,16758&7,(6
y
,QVWDOOHHUKHWSURGXFWQLHWRSRIVFKXLQHRSSHUYODNNHQRILQVWDELHOHSOHNNHQ]RDOV
HHQZDQNHOHSODQN9HUPLMGWHYHQVSOHNNHQGLHEORRWVWDDQDDQWULOOLQJHQRIZDDUKHW
SURGXFWQLHWYROOHGLJZRUGWRQGHUVWHXQG
$QGHUVNDQKHWSURGXFWYDOOHQRIRPNDQWHOHQHQ]RGRHQGHOHWVHOYHURRU]DNHQRI
EHVFKDGLJGUDNHQ
y
$OVXGH79RSHHQVWDQGDDUGLQVWDOOHHUWPRHWXPDDWUHJHOHQWUHIIHQRPWH
YRRUNRPHQGDWKHWSURGXFWLHUGRRUNDQKHWSURGXFWRPYDOOHQHQOHWVHO
YHURRU]DNHQ
y
$OVXKHWSURGXFWDDQHHQPXXUZLOWPRQWHUHQPRQWHHUWXGH9(6$FRPSDWLEHOHPXXUEHYHVWLJLQJVVWHXQ
RSWLRQHOHRQGHUGHOHQDDQGHDFKWHU]LMGHYDQKHWSURGXFW%LMLQVWDOODWLHPHWGHPXXUEHYHVWLJLQJVVWHXQ
RSWLRQHOHRQGHUGHOHQGLHQWXGH79]RUJYXOGLJWHEHYHVWLJHQ]RGDWGH]HQLHWNDQYDOOHQ
y
*HEUXLNXLWVOXLWHQGGRRUGHIDEULNDQWDDQEHYROHQWRHEHKRUHQDFFHVVRLUHV
y
5DDGSOHHJELMKHWLQVWDOOHUHQYDQGHDQWHQQHHHQHUNHQGRQGHUKRXGVWHFKQLFXV
2QMXLVWHPRQWDJHNDQEUDQGRIHHQHOHNWULVFKHVFKRNYHURRU]DNHQ
y
:DQQHHUXWYNLMNWNXQWXKHWEHVWHHHQNLMNDIVWDQGYDQPLQVWHQVWRWPDDOGH
EHHOGGLDJRQDDODDQKRXGHQ
$OVXODQJGXULJWYNLMNWNDQGLWUHVXOWHUHQLQRQVFKHUS]LFKW
y
*HEUXLNDOOHHQKHWW\SHEDWWHULMHQGDWLQGHKDQGOHLGLQJZRUGWJHDGYLVHHUG
$OVXGHYHUNHHUGHEDWWHULMHQJHEUXLNWNDQGHDIVWDQGVEHGLHQLQJZRUGHQEHVFKDGLJG
y
*HEUXLNJHHQQLHXZHHQRXGHEDWWHULMHQWHJHOLMN
+LHUGRRUNXQQHQGHEDWWHULMHQRYHUYHUKLWUDNHQHQJDDQOHNNHQ
y
%DWWHULMHQPRJHQQLHWZRUGHQEORRWJHVWHOGDDQH[WUHPHKLWWH:HJKRXGHQYDQ]RQOLFKWRSHQYXXUKDDUGHQ
HQHOHNWULVFKHYHUZDUPLQJVDSSDUDWHQ
y
1LHWRSODDGEDUHEDWWHULMHQ]LMQ1,(7JHVFKLNWYRRUKHWRSODDGDSSDUDDW
y
=RUJGDWHU]LFKJHHQREVWDNHOVWXVVHQGHDIVWDQGVEHGLHQLQJHQGHVHQVRUEHYLQGHQ
y
+HWVLJQDDOYDQGHDIVWDQGVEHGLHQLQJNDQZRUGHQYHUVWRRUGGRRU]RQOLFKWRIDQGHU
IHOOLFKW9HUGXLVWHUGHNDPHUDOVGLWJHEHXUW
y
&RQWUROHHUELMKHWDDQVOXLWHQYDQH[WHUQHDSSDUDWHQ]RDOVYLGHRJDPHFRQVROHVRIGH
YHUELQGLQJVNDEHOVODQJJHQRHJ]LMQ
$OVGLWQLHWKHWJHYDOLVNDQKHWSURGXFWRPYDOOHQHQ]RGRHQGHOHWVHOYHURRU]DNHQRI
EHVFKDGLJGUDNHQ
y
6FKDNHOKHWSURGXFWQLHWLQRIXLWGRRUGHVWURRPVWHNNHULQKHWVWRSFRQWDFWWHVWHNHQ
RIHUXLWWHYHUZLMGHUHQ*HEUXLNKHWQHWVQRHUQLHWDOVDDQXLWVFKDNHODDU
'LWNDQPHFKDQLVFKHVWRULQJRIHHQHOHNWULVFKHVFKRNYHURRU]DNHQ
