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Copyright © 2003 BERTL, Inc. 30-Sep-04
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Page Number 1
Color at Work
tm
Product Dynamics
Product Dynamics
BERTL Brand Survey —
©
Data Level Sept-04
COLOR:
How high do you rate the RELIABILITY of this supplier's color
devices?
Good (77%)
Met expectations (11%)
Could be improved (11%)
MONOCHROME:
How high do you rate the RELIABILITY of this supplier's black
and white devices?
N/A
MFP:
How high do you rate the RELIABILITY of this supplier's MFP
devices?
N/A
PRICE:
Do you consider this supplier's devices EXPENSIVE when
compared to rival products?
Yes (36%)
No (53%)
No opinion (10%)
EASE OF USE:
How high do you rate this supplier's MFP devices?
N/A
PRODUCTIVITY:
How high do you rate this supplier's MFP devices?
N/A
IMAGE QUALITY COLOR:
How do you rate the color image quality of this supplier's de-
vices?
Good (78%)
Met expectations (9%)
Could be improved (11%)
COLOR RUNNING COSTS:
How do you rate your "COLOR" cost-per-page?
Good (64%)
Met expectations (18%)
Could be improved (16%)
While this BERTL report concentrates specifically on an individual device and is designed to pro-
vide the reader with an independent perspective on its relative strengths, weaknesses and value
proposition, the decision to buy, or not to buy, is not always “device-specific.” The brand behind
the device and how it is perceived in the marketplace is also extremely important. This is where
BERTL Brand Surveys come into play.
BERTL speaks to product buyers on a regular basis. In addition, BERTL conducts periodic sur-
veys of the digital imaging marketplace. The valuable feedback we receive from buyers and prod-
uct resellers is incorporated into our reports, in order to provide our subscribers with a perspective
on the manufacturer behind the device.
The table below shows feedback received in BERTL’s latest survey of this manufacturer’s
product(s). Note: Survey results change over time—the data level for this survey is shown at top.
