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AirTamer®
About Dr. Rachel Herz
Rachel S. Herz, Ph.D., Expert in the Psychology of Smell.
Visiting Professor, Department of Psychiatry and Human Behavior,
Brown University Medical School
Dr. Rachel Herz, PhD has been hailed as the world’s leading expert on the
psychology of smell. She was acclaimed as a pioneer in the psychology of
olfaction in a special Scientific American profile article in November 1999,
and an example of her memory research toured in the 5-year traveling
exhibit “Brain: The world inside your head,” which opened at the Smithsonian
Institution in 2001.
Dr. Herz has been conducting research on scent, emotion and cognition
for the past 17 years and has published over 50 original research papers,
and contributed numerous chapters to college textbooks and academic
anthologies. Her research has shown how odor-evoked memory is unique
in emotional potency compared to other memory experiences, how
emotional associations can change odor perception, and how odors can be
conditioned to emotions and subsequently influence motivated behavior.
Her work also deals with how language can manipulate odor perception,
and the role that body-odor and fragrance play in heterosexual attraction.
Dr. Herz has been recognized by her peers as a star in olfaction. In addition
to receiving a number of private and federally funded grants, she has been
honored with several high-profile internationally distinguished awards,
including: The Ajinomoto USA Inaugural Award, and The Moskowitz-Jacobs
Award for Research Excellence in the Psychophysics of Taste and Smell.
Dr. Herz is also repeatedly invited as a guest speaker to international
scientific and industrial meetings, and is currently a keynote speaker in the
“Distinguished Lectureship Program” for the Institute of Food Technologists.
Because of Dr. Rachel Herz’s world prominence and excellent ability as a
communicator she is regularly interviewed by national and international
media for television, radio and print outlets including: The Discovery
Channel, ABC News, The BBC, The New York Times, The New Yorker, The
Independent, Time Magazine, Rolling Stone, Salon.com, Oprah Magazine
and Cosmopolitan Magazine. Due to their popularity, Dr. Herz’s TV
appearances, interviews and articles have been reproduced and translated
into numerous languages ranging from Hebrew to Italian to Japanese. Dr.
Herz also consults for many of the world’s leading multinational fragrance
and flavor companies, including Proctor & Gamble, International Flavors and
Fragrances, and PepsiCo.
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