FORM: EM OWNERS MNUL
REV: 6/4/10
APPR BY: MF
4
WOODWAY History
WOODWAY’s history begins in Germany in 1974. Willi Schoenberger, a technical
director in charge of planning a fitness center, noticed that the most important piece of
equipment, the treadmill, didn’t meet the most important requirements: a mechanically
sound machine that is designed to meet human needs.
He envisioned a comfortable surface that didn’t interfere with the natural biomechanics
of running or walking. Also, he wanted a transportation system which eliminated the
friction associated with conventional (conveyor belt) treadmills. After intensive research,
and trial and error (and in cooperation with the Deutsche Sporthochschule in Cologne,
Germany), Willi developed and patented a very unique and revolutionary treadmill
design.
In 1975, WOODWAY GmbH was founded in Weil am Rhein, Germany. The name
"WOODWAY" is derived from the German "Waldweg" (Wald = Wood and Weg = Way) –
the feel of running on a soft pine needle covered path in the forest.
In 1983, a manufacturing license was awarded to Sakai Medical, for the use of
WOODWAY technology in the Japanese marketplace.
In 1988, a U.S. license was granted to a small, well-established manufacturing company
in Waukesha, Wisconsin. WOODWAY USA was formed when the U.S. incarnation of
the WOODWAY was developed and completed in 1990. WOODWAY USA is proud to
be the primary manufacturer of WOODWAY Treadmills worldwide, exporting treadmills
for international distribution, in addition to serving our domestic customers and clients.
Today, WOODWAY’s design and manufacturing facilities in the United States, Germany
and Japan make WOODWAY the largest specialized treadmill manufacturer in the
world. Constant enhancements in quality, design and function are shared and
implemented by all three WOODWAY manufacturers.
As WOODWAY moves forward, attention to product quality, innovation, and customer
service are at the forefront of our efforts. Along with our treadmills, other products,
services and strategic relationships are being developed so as to keep WOODWAY on
the leading edge as we meet fitness training, testing and rehabilitation needs.
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