RCA M50WH92S Скачать руководство пользователя | Manualshive

Страница: 50 / 64

background image

50

Chapter 4

Using the TV’s Menu System

Advanced Options

Auto On

If you lose power to your TV, turn this feature on to have the TV powered on

for you.

Multiple TV Setup

This features allows you to control three different RCA TVs. This is

helpful if you have two or three RCA TVs near each other, and they also have this menu
option, but you want to control them independent of each other. Program a second RCA
TV to one of the device buttons (SAT•AUX or DVD) using the TV2 code 162. Select the
TV2 option in that TV’s

Remote Setup

menu. If you have a third RCA TV, program a device

button using the TV3 code 163. Select the TV3 option in that TV’s Remote Setup menu. Go
to Chapter 2 for more information on programming your remote.

«
...
48
49
50
51
52
...
»

Содержание M50WH92S

Страница 1: ...rca com television Changing Entertainment Again Find Inside Connections page 9 Remote page 21 Features page 31 Menus page 39 FAQs page 51 Troubleshooting page 52 Warranty page 58 HDTV User s Guide ...

Страница 2: ...____________________________ Important Information Refer to the identification rating label located on the back panel of your product for its proper operating voltage FCC Regulations state that unauthorized changes or modifications to this equipment may void the user s authority to operate it Cable TV Installer This reminder is provided to call your attention to Article 820 40 of the National Elec...

Страница 3: ...e wider than it is tall a screen that is 20 inches wide is about 15 inches tall As TVs dropped in price and people prospered in the 1950s the movie industry created the 16 x 9 aspect ratio also called widescreen format to get people back to seeing movies When the standards for HDTV were being developed by the ATSC Advanced Television Standards Committee the 16 x 9 aspect ratio was chosen as the fo...

Страница 4: ... describes your TV s features and explains how to use them Lamp Replacement DLP technology uses a special lamp Eventually you ll need to replace this lamp which you can do yourself by following the instructions that come packed with the new lamp To order the correct lamp you ll need to know your TV s model number serial number and lamp type this information is listed on the Service Model Number st...

Страница 5: ... Audio Connection Information 14 Setting Up Your TV 15 Remote Control Buttons Used for the Assisted Setup 15 Complete the Assisted Setup 15 Set the Menu Language 16 Complete the Channel Search 16 Choose Setup Options 16 What To Expect 17 Watching TV 17 Next Steps 17 Explanation of Jacks 18 The Front Side of Your TV 20 Side Input Jacks 20 Front Panel 20 Chapter 2 Using the Remote Control The Button...

Страница 6: ...System 39 On Screen Help 39 Controls 39 Picture Menu 41 Picture Preset Mode 41 Picture Settings 41 Screen Format 42 Advanced Picture Menu 42 Screen Adjust Menu 43 Audio Menu 44 Sound Preset Mode 44 Sound Logic 44 Balance 44 Advanced Audio 44 Channel Setup Menu 46 Channel Search 46 Advanced Settings 47 Setup Options Menu 47 Closed Captioning 47 Time Menu 49 Quick Startup 49 Assisted Setup 49 Menu P...

Страница 7: ...ents If you place components in a stand make sure you allow adequate ventilation If you connect an audio receiver or amplifier place it on the top shelf so the heated air from it won t flow around other components Position Cables Properly to Avoid Audio Interference Insert each cable firmly into the designated jack Use Indirect Light Don t place the TV where sunlight or room lighting will be direc...

Страница 8: ...INPUT on the back of the TV to receive cable channels What You Need Coaxial cable What You Need To Know When you re ready to watch digital channels make sure you are tuned to a digital channel Digital stations typically have a dash in the channel number and a number following the dash which is a subchannel Go to page 17 for more information When you re ready to watch an analog channel make sure yo...

Страница 9: ... are trademarks or registered trademarks of HDMI Licensing LLC HDMI DVI adapter Audio Audio Choose Your Connection There are several ways to connect your HDTV depending on the components you want to connect and the quality of the signal you want to achieve The HDMI and component jacks are considered excellent S Video is very good composite jacks are good while connecting components to the Antenna ...

Страница 10: ...o or composite video we recommend you use the component video input for better quality Using the example of a DVD player 1 If necessary connect your cable and or off air antenna as described on page 8 2 Connect your Y Pb Pr component video cables Connect three video cables or component video cables to the INPUT 1 Y VIDEO PB PR jacks on the back of the TV and to the Y PB PR outputs on the DVD playe...

Страница 11: ...vice you want to view This is called Auto Tuning See Chapter 3 for more information on Auto Tuning Audio Video Connection COMPONENT VIDEO Y Pb Pr VIDEO INPUT L R AUDIO VIDEO OUTPUT S VIDEO OUT S VIDEO IN L R AUDIO L R AUDIO INPUT 1 COMPONENT COMPOSITE Y VIDEO P B P R L R L R DIGITAL AUDIO OUTPUT FIXED VARIABLE AUDIO OUTPUT HDMI 1 INPUT HDMI 2 INPUT For Factory use only ANTENNA CABLE INPUT VIDEO L ...

Страница 12: ...EO L R INPUT 1 COMPONENT COMPOSITE Y VIDEO P B P R L R S VIDEO L R DIGITAL AUDIO OUTPUT FIXED VARIABLE HDMI 1 INPUT HDMI 2 INPUT For Factory use only INPUT 2 COMPOSITE Y VIDEO PB PR L R S VIDEO INPUT 3 COMPONENT COMPOSITE COMPOSITE C C COMPOSITE COMPOSITE COMPOSITE COMPOSITE B A C ANTENNA CABLE INPUT Note This back panel graphic is for representation only Your back panel might be different ...

Страница 13: ...nce you re using an HDMI DVI adapter you need to connect Audio left and right cables to the R and L jacks on the back of the device and to R and L Audio jacks that aren t in use on the back of the TV After you ve completed the on screen Assisted Setup page 15 go to the DVI Audio Input option in the Advanced Audio menu to select which Audio Input jack you re using In the example on the opposite pag...

Страница 14: ...e color coded Red right audio white left audio Connecting Your TV to an Audio Video Receiver For better sound quality than the TV s internal speakers connect to an audio receiver using audio cables to the TV s AUDIO OUTPUT jacks Use the FIXED VARIABLE AUDIO OUTPUT for a more advanced connection Connect the FIXED variable AUDIO OUTPUTS from the TV to an A V receiver using audio cables Be sure to go...

Страница 15: ...ttons Used for the Assisted Setup To use the TV s menus first press the TV button on the remote control to put the remote in TV mode When the Assisted Setup screen appears use the arrow buttons to highlight one of the items listed in the menu Use the up or down arrow button to move up or down Use the right or left arrow button to move right or left To select the item that you ve highlighted press ...

Страница 16: ...heck fewer boxes to make the search faster but less complete and vice versa A complete search takes about 50 minutes To add a channel that Channel Search didn t find clear all menus and tune to the channel with the number keys Start Search Cable Input Antenna Input Detect antenna or cable signal Search channels already in my channel list s Remove scrambled digital cable channels Select other searc...

Страница 17: ...uiring Channel D Channel format and resolution Channel number Depending upon the type of signals you have connected to your HDTV you might notice that the channels change slower than you re used to This is perfectly normal Digital cable channels sometimes take longer to tune Some channels might be found during the channel search that aren t available Some channels are enabled by the cable company ...

Страница 18: ...MPOSITE INPUTS Connect an NTSC analog device These jacks are used for most audio video connections between devices The audio video jacks are often color coded yellow for video red for right audio and white for left audio R Audio provides right audio connection and connector is usually red L Audio provides left audio connection and connector is usually white V Video provides composite video connect...

Страница 19: ...AL AUDIO OUTPUT OPTICAL Use a digital optical cable or SPDIF cable to connect your TV to a compatible Dolby Digital or PCM receiver or decoder Dolby Digital Technology offers theatre quality sound six audio channels If you own a receiver that uses an optical cable input you can use an optical cable to connect the TV to that receiver for the best sound quality Go to the Digital Audio Out screen in ...

Страница 20: ...IN VIDEO S VIDEO Power Indicator Light Status On TV is on Off TV is off standby mode Blinks Light blinks 5 times pauses and blinks again 5 times Lamp is trying to turn on If the TV doesn t turn on after 5 minutes and then the light blinks steadily for one minute one of the following options is possible Lamp door may be open Face the back of the TV Locate the door at the bottom of the TV and close ...

Страница 21: ...annel Banner with channel and viewing information Press again to remove the banner INPUT Toggles through the TV s available input sources INPUT 1 INPUT 2 INPUT 3 INPUT 4 Front Input HDMI1 HDMI2 and last active channel MENU Makes Main Menu appear and disappear MUTE Reduces the TV s volume to its minimum level Press again to restore volume The Audio Output menu must be set to Variable Level Speakers...

Страница 22: ...ing to the next 15 minute increment SUB CH Subchannel When entering a digital channel that has a subchannel press this button to access the subchannel entry field Once the channel is entered press the button to tune to the channel TV Places the remote in TV mode Turns on the TV and tunes to the last viewed TV channel or input This button lights when you press a valid button in TV mode see Modes of...

Страница 23: ...ZZZ The darkened buttons are the device buttons that can be programmed INPUT SUB CH MENU CLEAR ZOOM ZOOM SLEEP GUIDE MUTE INFO PRESETS DEF ABC GHI MNO JKL PQRS WXYZ TUV _ GO BACK VOL CH ON OFF SAT AUX DVD TV FAV ZZZ You ll use these darkened buttons for Direct Entry Remote model R301G1 Programming the Remote There are three ways to program the remote control to operate other devices Direct Entry M...

Страница 24: ...program 4 Press and release the ON OFF button once There is a delay of approximately 6 seconds before the remote starts the code search The device buttons blinks each time the remote control sends a code to test with your device Keep pointing the remote at the device 5 Once the device turns off quickly press the OK button to save the code If you accidentally passed the code before saving it press ...

Страница 25: ... adjust the volume you only have to press the VOL or MUTE buttons Follow the instructions below to set up Volume Punchthrough 1 On your remote control simultaneously press and hold the ON OFF and MUTE buttons approximately 3 seconds until a device button remains lit Then release the buttons 2 Press and hold the MUTE button until the device button blinks off then release the MUTE button 3 Press and...

Страница 26: ...70 871 872 875 878 879 449 895 REALISTIC 822 SABA 894 SAMSUNG 454 SANYO 705 SCOTT 768 SHARP 671 684 809 SHERWOOD 706 806 858 859 SKYFI 725 SONY 323 778 779 785 797 798 799 833 834 835 836 843 909 TAO 725 TEAC 710 807 855 856 857 TECHNICS 791 810 815 823 863 864 TEVION 448 VENTURER 745 XM RADIO 708 725 YAMAHA 801 802 838 840 841 846 847 848 849 ZENITH 676 730 749 759 765 766 784 814 787 850 405 Cab...

Страница 27: ...5 GO VIDEO 407 426 455 431 937 971 454 902 901 GPX 936 944 GRADIENTE 415 GREENHILL 430 HAAZ 451 452 HAIER 935 HARMAN KARDON 427 HITACHI 404 407 419 428 HITEKER 445 HUMAX 912 ILO 959 INFINITY 417 INSIGNIA 405 456 905 921 430 INITIAL 430 INTEGRA 422 JBL 427 JVC 406 418 923 964 900 JWIN 390 893 895 KAWASAKI 945 449 KENWOOD 400 429 KISS 428 KLH 430 906 386 KONKA 410 411 412 413 905 KOSS 415 388 KXD 89...

Страница 28: ...NAVOX 576 612 639 MACOM 600 MITSUBISHI 641 632 638 629 630 607 MOTOROLA 648 618 NORSTAT 601 PACE 614 615 646 PANSAT 584 PANASONIC 626 586 596 PRIMESTAR 627 640 PHILIPS 576 612 621 629 630 632 638 641 607 639 PHILIPS MAGNAVOX 576 612 639 PIONEER 604 PROSAT 563 PROSCAN 636 637 650 653 651 652 RCA 636 649 637 622 658 653 650 651 652 098 REALISTIC 567 603 SAMSUNG 594 583 613 616 619 SHARP 604 SKY NETW...

Страница 29: ... 251 254 274 292 300 337 REPLAYTV 373 RICOH 353 RUNCO 329 SAMSUNG 354 358 240 369 455 942 963 230 337 SANKY 226 329 SANSUI 310 376 377 394 256 303 SANYO 304 267 268 354 248 SCOTT 240 250 257 290 341 237 263 SEARS 363 245 268 287 369 394 456 248 273 274 292 332 343 SHARP 360 361 226 227 266 242 254 300 SHINTOM 229 353 369 356 357 SHOGUN 354 SIGNATURE 227 SINGER 292 356 SONIC BLUE 373 SONY 379 324 2...

Страница 30: ...This page left intentionally blank ...

Страница 31: ...the TV station call letters if available Antenna Cable Displays the type of input you ve currently tuned English For a digital channel displays the currently playing Audio Language Mode For an analog channel displays when SAP is playing SAP or Audio Language Mode changes with SOUND button 16x9 Normal 1080i HDTV Displays the aspect ratio original resolution of the broadcast not the resolution of th...

Страница 32: ...ng Channel D 6 1 DNLJ A D is displayed for digital an A is displayed for analog Direct Tuning to a Channel 1 Make sure the remote is in TV mode by pressing TV on the remote control 2 Enter the primary channel number This number appears in the primary channel entry box Press OK or wait a few seconds If you don t enter a subchannel the TV tunes to the first available analog channel or lowest digital...

Страница 33: ...press and hold the MENU OK button on the front panel and VOL button on the remote for three seconds This resets the password only and unlocks the TV all other settings in Parental Controls are not changed Channel Search Lock TV Go Back 2 1 0 Advanced Settings Video Input List Channel List 5 4 3 Parental Controls 6 Locking the TV puts into effect the rating limits the Locked List and blocking featu...

Страница 34: ...ove you would highlight TV PG since the highest rating you want the child to watch is TV G 3 Press the OK button to toggle between Viewable and Blocked The status for the rating listed to the right and all higher ratings automatically change to Blocked and B 4 Select Lock TV from the Parental Controls menu Enter a password and re enter password a second time to confirm the password To view age bas...

Страница 35: ...gs that correspond with the lowest content you do not want the child to watch In the example above you would highlight TV PG 3 Press the OK button to change content status from V Viewable to B Blocked All higher ratings content themes change to Blocked Notes Broadcasters are not required to provide content themes or age based ratings You must remember to lock the TV as described above for rating l...

Страница 36: ...nch or English V Chip ratings system Press OK or4to continue English Ratings French Ratings Channel Setup4Parental Controls The Canada V Chip menu lets you set program rating limits for Canada s English and French rating systems Canada V Chip Canadian TV V Chip supports two different Canadian rating systems English and French The English or French Canada V Chip TV Rating lets you decide which TV p...

Страница 37: ...n the Channel Search results If a channel is not found by Channel Search then it is not listed Editing Channels in the Channel Lists Channels can be edited to appear in the Favorite Ch List and Children s Ch List in the Channel List menu Use the Favorite Ch List to remove a channel if you no longer want it in your channel list because you don t like a program for example Remove or hide a channel b...

Страница 38: ... is connected to the ANTENNA CABLE INPUT jack on the back of the TV and you want the TV to tune to channel 2 3 or 4 when you press the corresponding button on the remote Reminder make sure the device s Channel 2 3 or 3 4 switch is set to match the channel you choose in Auto Tuning Input 1 Input 3 Compatible video source such as a DVD player or satellite receiver is connected to the Input 1 or 3 CO...

Страница 39: ...menu you see when you press the MENU button on the remote is called the Main Menu To use the Main Menu 1 Press the MENU button the Main Menu appears 2 Use the arrow buttons left right up down to move through the menu and highlight different options 3 Press the OK button to select a highlighted item Note Press the number button on the remote that matches the number next to the on screen menu to sel...

Страница 40: ...field 2 To enter time values such as the Wake Up Timer highlight the or field and press OK to change the time or simply use the number buttons To enter passwords you must use the number buttons On screen Menu Items The on screen menu items are used to access the information and or change the settings of the specific item highlighted Highlight the item with the up and down arrow buttons Then press ...

Страница 41: ...ce between the light and dark areas of the picture Color The richness of the color Tint The balance between the red and green levels Brightness The brightness of the picture Sharpness The crispness of the edges in the picture To create picture settings for the video inputs 1 Press the INPUT button while in the Picture Settings menu until the correct Video Input Channel appears in the upper right c...

Страница 42: ... expands horizontally Squeeze A 4 x 3 image is compressed horizontally adding bars to the sides A 16 x 9 image is also compressed horizontally Zoom The image of a 4 x 3 or 16 x 9 video signal expands horizontally and vertically cropping all sides of the image Turn on Automatic Format Switching so that as you change channels the TV will change formats for you Notes The format of some video cannot b...

Страница 43: ...nced Settings menu select Reset Controls and then select Reset to reset the settings for the currently tuned input Picture Setting Picture Preset Mode Go Back 2 1 0 Advanced Picture Screen Format 4 5 3 Screen Adjust Main Menu4Picture Menu Press OK or4to access the Screen Adjust menu The Screen Adjust Menu has features that let you position and adjust the picture on the screen Horizontal Position V...

Страница 44: ...the dynamic range to limit sudden volume increases for example the sudden increase in volume you sometimes hear when a commercial starts Choose On or Off depending on your preference Balance The Balance setting applies to the internal speakers and the headphone output Balance is how much audio loudness gets sent to the left and right speakers Note Balance applies if Fixed Variable Out is set to Va...

Страница 45: ...hose audio modes navigate to the Change Audio action button and select OK or use the SOUND button on the remote Note You can change the Audio Lang Mode temporarily by pressing the SOUND button on the remote control Changing channels reverts the Audio Lang Mode back to the default Audio Lang Mode originally selected in the menu SAP Second Audio Program When turned on and available Second Audio Prog...

Страница 46: ...TV s FIXED VARIABLE AUDIO OUTPUT jacks Use this setting if the TV is connected to an audio receiver or amplifier and the volume is controlled by the TV Fixed Level Speakers Off Turns the TV s front speakers Off and provides fixed output from the TV s FIXED VARIABLE AUDIO OUTPUT jack to a receiver or amplifier With the Fixed Output the TV s volume control graphic equalizer and mute are disabled Thi...

Страница 47: ...y shown when available and the TV s sound is muted To mute the sound press the MUTE button on the remote control and captioning information will appear on the screen if available Notes Use the CC button on the remote to toggle CC on and off Go to the remote section for more information Changing channels or inputs restores CC to the default setting If you turned off the speakers in the Audio menu F...

Страница 48: ...een You cannot see the picture underneath the text You can choose between eight closed caption modes CC1 and Text 1 are the primary caption and text services The captioning or text is displayed in the same language as the program s dialog CC3 and Text 3 serve as the preferred data channels The captioning or text is often a secondary language translation simplified English or displayed at a slower ...

Страница 49: ...t if you forget to change the TV s time Quick Startup The Quick Startup menu is a power saving feature in your TV If you choose Enable it will allow you to turn on your TV faster than when disabled Assisted Setup The Assisted Setup menus were covered in Chapter 1 Go to page 15 for more information Menu Preferences Menu Language Change to one of three languages English Spanish or French The menu la...

Страница 50: ... or three RCA TVs near each other and they also have this menu option but you want to control them independent of each other Program a second RCA TV to one of the device buttons SAT AUX or DVD using the TV2 code 162 Select the TV2 option in that TV s Remote Setup menu If you have a third RCA TV program a device button using the TV3 code 163 Select the TV3 option in that TV s Remote Setup menu Go t...

Страница 51: ...on demand When channels are unavailable your TV s screen displays Weak or No Signal You probably want to get rid of these so they no longer appear in your channel list Remove these in the Channel Setup menu Go to page 37 for more information Why does the first channel search take a long time If you ve checked each box in the channel search menu the TV is looking for all available channels in the c...

Страница 52: ... TV doesn t turn on after 5 minutes and then the light blinks steadily for one minute one of the following options is possible Lamp door may be open Face the back of the TV Locate the door at the bottom of the TV and close it Turn off the TV and turn back on The lamp should turn on Lamp may be dead Go to page 56 for lamp replacement information Buttons don t work If you re using the remote control...

Страница 53: ...SAP is set to your language Humming or buzzing noise The TV is in its lamp cool down cycle To prolong the life of the TV s lamp system the TV must warm up and cool down properly You may notice additional noise during these cycles Maybe the speakers are turned off Check the FIXED VARIABLE OUT control panel in the Audio menu No picture sound okay If the indicator on the front of the TV is blinking f...

Страница 54: ...r the HDMI or DVI device isn t responding Contact the manufacturer of the HDMI or DVI device for further assistance If you tune to the HDMI input and you see snow the video goes in and out or the video takes a long time to appear your HDMI or DVI device is having trouble sending video information to the TV Re connect your device Reset the power by unplugging the power cord and plugging it back in ...

Страница 55: ...hooting section and nothing has fixed your problem try rebooting your TV Note that after a reboot you may need to run your TV through the setup process again To do a reboot unplug the power cord from the wall outlet power strip etc Keep your TV unplugged for about 5 minutes Then plug the TV back in turn on the TV and see if the problem is fixed If the problem remains then please visit www rca com ...

Страница 56: ...tions there is a risk of injury You can easily replace the lamp yourself by following the instructions that come packed with the new lamp If your TV is still covered by the warranty call 1 866 723 6486 to receive troubleshooting assistance and a lamp replacement If your TV s warranty has expired call 1 800 338 0376 to purchase a lamp replacement If you are not comfortable replacing the lamp yourse...

Страница 57: ... Sound Presets Mode 4 plus Personal Full Range Front Speakers 2 Graphic Equalizer 7 band Second Audio Program SAP Yes Sound Logic Audio Leveler Yes SRS Yes Convenience Auto Channel Search Yes Multilingual On screen Display English French Spanish Auto Tuning Yes Closed Captioning Analog Digital Front Button Block Yes Commercial Skip Yes available on certain models Parental Control with USA Canada V...

Страница 58: ...A television that has been modified or incorporated into other products or is used for institutional or other commercial purposes A unit purchased or serviced outside the U S A Acts of nature such as but not limited to lightning damage Special incidental or consequential damages How you get service Call 1 877 RCA HDTV and have your unit s date of purchase and model serial number ready A representa...

Страница 59: ...HE EXTENT PROHIBITED BY APPLICABLE LAW ANY IMPLIED WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE ON THIS PRODUCT IS LIMITED TO THE APPLICABLE WARRANTY AND WARRANTY PERIOD SET FORTH ABOVE How State Law relates to warranty Some states do not allow the exclusion nor limitation of incidental or consequential damages or limitations on how long an implied warranty lasts so the above li...

Страница 60: ...mply with the limits for a Class B digital device pursuant to Part 15 of the FCC Rules These limits are designed to provide reasonable protection against harmful interference in a residential installation This equipment generates uses and can radiate radio frequency energy and if not installed and used in accordance with the instructions may cause harmful interference to radio communications Howev...

Страница 61: ...This page left intentionally blank ...

Страница 62: ...This page left intentionally blank ...

Страница 63: ...This page left intentionally blank ...

Страница 64: ...tion Printed in USA Part Number 72 T199727 540 Please do not send any products to the Indianapolis address listed in this manual or on the carton This will only add delays in service for your product Visit the RCA website at www rca com television Manufactured under license from Dolby Laboratories Dolby and the double D symbol are registered trademarks of Dolby Laboratories ...

Отзывы:

Нет отзывов

Похожие инструкции для M50WH92S

Magnavox 27MT5405

Бренд: Philips Страницы: 1

Matchline 34PW9847

Бренд: Philips Страницы: 2

NULL 42PFL5603D

Бренд: Philips Страницы: 3

Matchline 34PW9818

Бренд: Philips Страницы: 2

Cineous 55PL9523

Бренд: Philips Страницы: 2

Cineos 44PL9523

Бренд: Philips Страницы: 2

Cineos 63PF9631D/37

Бренд: Philips Страницы: 3

Cineos 50PF9631D

Бренд: Philips Страницы: 3

Cineos 29PT9521

Бренд: Philips Страницы: 3

Matchline 34PW9847

Бренд: Philips Страницы: 43

Бренд: Philips Страницы: 43

MatchLine 30PW9818

Бренд: Philips Страницы: 62

Matchline 34PW9818

Бренд: Philips Страницы: 64

Бренд: Philips Страницы: 67

Cineos 44PL9523

Бренд: Philips Страницы: 88

Бренд: Philips Страницы: 127

Бренд: Samsung Страницы: 172

Бренд: Toshiba Страницы: 2

Бренды по названию

0 1 2 3 4 5 6 7 8 9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Популярные бренды

Загрузить еще бренды