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all working in tandem to provide users sharper, more accurate

images. Olympus has now taken this a step further by provid-

ing    digital  camera-specific  lens  assemblies,  which  direct  light

in  a  straight  line  across  the  CCD  sensor  and  improves  the

over-all image quality.

Olympus  also  led  the  third  plateau  of  adoption  with  the  intro-

duction of 1.3 mega-pixel resolution in a consumer digital cam-

era.  This  resolution  ceiling  would  later  become  the  industry

benchmark  for  representing  “photo-quality”.  Photo-quality  im-

ages are simply the equivalent in image quality to a consumer film camera when output to a 4” x 6” print on photo-grade paper.

But  resolution  alone  cannot  provide  photo-quality  images.  It  is  the  resolution  provided  by  the  CCD  sensor  in  tandem  to  the

camera’s  internal  opto-electronics  and  entire  optical  path.

The upper ceiling of digital camera resolution has increased incrementally over the past three years from 1.3 MP to 2.1 MP, from

2.1 MP to 2.5 MP and has shown an average of 45% growth over the past five years. Olympus has pushed this resolution ceiling

for the second year in a row from 2.5 MP as seen in the C-2500L to 4.0 MP as seen in the CAMEDIA E-10 Zoom SLR.

New Era of Purchasing

We are entering into a new era of adoption where many consumers are now purchasing entry level digital cameras instead of

film  cameras  while  other  more  sophisticated  users  are  considering  the  purchase  of  their  second  or  third  digital  camera.

Resolution  and  other  advanced  features  are  enhancing  digital  cameras  well  beyond  film  camera  capabilities  and  digital

cameras  are  getting  much  easier  to  use.  As  a  result,  digital  camera  vendors  are  expected  to  provide  an  entire  spectrum  of

products  to  meet  the  needs  of  users,  from  entry-level  novices  to  professionals.  Currently,  Olympus  is  one  of  the  few  digital

camera vendors that provide a full line of digital cameras for every type of user.

The  Cost-to-Benefit  Decision

Pro-sumers, entry-level pros and professionals shooting weddings, events and portraits in the past have had a difficult cost-

to-benefit decision to make regarding their purchase of a SLR digital camera instead of a film camera SLR. Often the features

of a particular digital camera met their needs but the cost of a pro-quality digital camera presented a barrier to their purchase.

Olympus  has  finally  solved  this  problem  by  providing  a  camera  with  the  greatest  features/lowest  cost  of  any  pro-level  SLR

digital camera currently on the market. From this point forward, there is absolutely no barrier to adoption for entry-level pros and

professional  digital  photographers.  Many  of  these  photographers  that  have  been  augmenting  their  equipment  arsenal  with  a

digital camera as a novelty item can now provide an all-digital service for weddings, portraits and events and provide quality that

is  in  many  cases  superior  to  film.

Light from Digital¤

Camera Lens

CCD

Light from Film¤

Camera Lens

CCD

Содержание E10 - CAMEDIA E 10 Digital Camera SLR

Страница 1: ...An Executive Overview on the Olympus CAMEDIA E 10 4x Zoom SLR...

Страница 2: ...Olympus America Inc Two Corporate Drive Melville N Y 11747 3157 Copyright 2000 Olympus America Inc are registered trade marks of Olympus Inc...

Страница 3: ...era selling for less than 7 000 and the best 4X zoom lens on a digital camera today But the resolution to price advantage of the CAMEDIA E 10 4x Zoom SLR only represents a portion of the total profess...

Страница 4: ...printers and scanners By 2002 consumer digital cameras will surpass flatbed scanners in yearly worldwide adoption and this will have taken just seven years in comparison to twelve years for flatbed s...

Страница 5: ...ore sophisticated users are considering the purchase of their second or third digital camera Resolution and other advanced features are enhancing digital cameras well beyond film camera capabilities a...

Страница 6: ...phic quality and looks like film I can t see any difference between film and digital at this level Traditional Film Camera SLR Ergonomics Olympus designed the CAMEDIA E 10 SLR with the goal of rep lic...

Страница 7: ...oups with 2 aspherical elements a seven bladed aperture and is a 4x zoom of 9 36mm 35 140mm equivalent With inferior lenses there is a noticeable difference in the brightness of the image at the cente...

Страница 8: ...ter of fact I produced some images in very low light level situation and I was very impressed with the camera and lens ability to capture very good highlight and shadow detail It did a very good job p...

Страница 9: ...oncave elements frontally to the CCD sensor rather than at an oblique angle as with most lens and CCD designs This al lows the individual sensor pixels to receive light straight on from the lens and t...

Страница 10: ...he E 10 I didn t feel the lens going back and forth and I didn t have to wait for the focus to occur It was quick New Exposure Controls and Dials The CAMEDIA E 10 SLR offers professional 35mm SLR like...

Страница 11: ...wfinder becomes brighter Three Position Articulating LCD The CAMEDIA E 10 SLR is one of just a few digital cameras to offer a movable LCD display The E 10 s is an articulating high resolution TFT LCD...

Страница 12: ...rying from two to 1 640 seconds The 1 640 second shutter speed is adequate for stopping action in all but the most critical of speed circumstances In fact most professional NFL and NBA pro photographe...

Страница 13: ...te a smaller image size Therefore images captured in these lower SQ modes have degraded image quality for the simple reason that there are less pixels in the smaller image For example a high resolutio...

Страница 14: ...Step White Balance from 3 000 Kelvin to 7 500 Kelvin There are two modes for setting the white balance on the CAMEDIA E 10 Zoom SLR an Auto White Balance and a One Touch manual White Balance and seve...

Страница 15: ...g heavy on the front end of the lens It was balanced properly and light enough yet solid as well After shooting all day with the E 10 I didn t have the typical problems I have with other cameras On bo...

Страница 16: ...nd a bat tery pack The E 10 also has a hot shoe and PC Sync terminal for studio strobes The entire system is an un beatable professional solution that provides modularity so you can add to it when you...

Страница 17: ...uy and is well suited for professionals seeking to become full time digital photographers or existing event wedding and portrait digital photographers Or for that matter its a great camera for those w...

Страница 18: ...t all resolutions to smooth images 640 X 480 1024 X 768 1280 X 960 1600 X 1200 2240 X 1680 Image pickup element 2 3 inch CCD solid state image pickup 4 0 Million Pixel RGB Interlaced Scan White balanc...

Страница 19: ...per sec up to 4 frames 1 2 second shot to shot or faster at all times unlimited quantity TruePic technology Avalable at all resolutions froms SHQ SQ Image Control Softness Soft Normal Hard Contrast Lo...

Страница 20: ...e 10 olympus com www olympusamerica com...

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