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5
5-1 About variable data printing
This chapter describes the variable data printing features supported by the Fiery,
including:
• Background information about variable data printing
• Printing variable data documents using FreeForm
™
About variable data printing
Variable data printing is typically used for direct-mail advertising or other targeted
mailings. It involves combining a set of master elements that are common across
copies of a document with a set of variable elements that change from copy to copy.
An example is a brochure that greets customers by name and may include other
personal information about the customer obtained from a marketing database.
Background elements, illustrations, and text blocks that do not change across copies of
the brochure comprise the master elements. The customer’s name and other
customer-specific information comprise the variable elements.
The Fiery supports the following method of variable data printing:
• The FreeForm feature allows you to use print options to define and store
master-element documents—called FreeForm masters—on the Fiery. You can send
a variable-element job to the Fiery with instructions to combine the job with a
particular FreeForm master.
You cannot use the following print options and settings when printing variable data:
• Combine Separations to On
• Optimize PowerPoint to On
For more information, see Appendix A .
Chapter 5:
Printing
Variable Data
Documents