What do you drive?
Is it inspiring?
What were the people who built your car thinking?
Are they just another behemoth carmaker following the rules?
Or do they break them?
Do they push the boundaries of tradition
and habit to achieve the unachieved?
Are they insightful craftsmen,
obsessing over the details with a crazed passion?
Building less —building better—
for a discerning few?
Are you one of the few
who cares about what you drive,
how it drives
and the way it makes you feel?
We’re with you.
Because we believe if it’s not worth driving,
it’s not worth building.
®
We build Mazdas.
What do you drive?
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How do you shave 220 lbs off a car?
With a very sharp pencil.
There’s a lot to gain by losing a little excess weight. Improved performance, reduced emissions and increased fun. However, as
any Mazda engineer will tell you, dropping 220 lbs (100 kg) can only happen gram by gram. And to do that without compromising
structural integrity or crash performance requires a wealth of knowledge and an obsession for detail. To achieve this, the
engineers at Mazda developed the “Gram Strategy,” a process that involved meticulously analyzing and reengineering every
possible part of the Mazda2 one by one to be at least one gram lighter, and building the frame using “Triple H” construction and
lighter—yet stronger—high tensile steel. The result: a leaner and meaner Mazda2.
