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Notice of Dispute.
In the event you intend to commence an arbitration
proceeding,youmustfirstnotifyLGinwritingatleast30daysinadvanceof
initiating the arbitration by sending a letter to LG at LG Electronics, USA, Inc.
Attn: Legal Department- Arbitration 111 Sylvan Avenue, Englewood Cliffs,
NJ 07632, USA. You and LG agree to engage in good faith discussions in an
attempt to amicably resolve your claim. The notice must provide your name,
address, and telephone number; identify the product that is the subject of
the claim; and describe the nature of the claim and the relief being sought.
If you and LG are unable to resolve the dispute within 30 days, either party
mayproceedtofileaclaimforarbitration.
Agreement to Binding Arbitration and Class Action Waiver.
Upon failure
to resolve the dispute during the 30 day period after sending written notice
to LG, you and LG agree to resolve any claims between us only by binding
arbitration on an individual basis, unless you opt out as provided below.
Any dispute between you and LG shall not be combined or consolidated
with a dispute involving any other person’s or entity’s product or claim.
Morespecifically,withoutlimitationoftheforegoing,anydisputebetween
you and LG shall not under any circumstances proceed as part of a class
or representative action. Instead of arbitration, either party may bring an
individual action in small claims court, but that small claims court action
may not be brought on a class or representative basis.
Arbitration Rules and Procedures.
To begin arbitration of a claim, either
you or LG must make a written demand for arbitration. The arbitration will
be administered by the American Arbitration Association (“AAA”) and will be
conducted before a single arbitrator under the AAA’s Consumer Arbitration
Rules that are in effect at the time the arbitration is initiated (referred to
as the “AAA Rules”) and under the procedures set forth in this section. The
