Lowest CO
2
emissions throughout the entire product range
07
06
We do more than just meeting industry standards. Eco-friendliness for
us is a long-term company strategy, a way of life, extending across all
operations and through the full life-cycle of our products.
The result is a range of environmentally friendly cars, eco-friendly
manufactured and equipped with innovative technologies like a Start/
Stop System (ISG) that reduces fuel consumption and emissions by up
to 15%. Add to that low rolling resistance tires, optimum shift indicator
and refined, ultra-reliable engines and it all sums up to efficient,
greener driving. These elements work together to create what we
call “EcoDynamics”.
TCO – Total Cost of Ownership, that is the magic formula for every fleet
customer. You will hardly find a fleet that performs better in this specific
area. And if you are looking for value for your money, purchasing a Kia is
the best choice you can make. Because we are able to provide you with
significant more value than our competitors in terms of equipment and
technology.
Low fuel consumption over the whole range is another cost saving
factor. Next comes depreciation, ours is low due to low prices and a high
residual value. And you get low taxation because of our low CO
2
emis-
sion figures.
That leaves us with the cost for insurance, service, maintenance and
repair: How about service intervals of up to 2 years/30,000 km? You
find this already implemented in the Kia Rio
1
and the Kia Sportage
1
, with
more models to follow shortly. And it goes with saying that you can
insure every Kia model at a competitive price.
It’s a low emission fleet
It’s a high value fleet
CO
2
EmIssIOns
TOTAL COsT OF OWnErshIp
Kia is, in average, overall one of the best in terms of CO
2
emissions.
The Kia Rio with its 85 g/km is one perfect example. That means, your
fleet will be both friendly to the environment and your budget, because
low fuel consumptions and emission rates will earn you high taxation
benefits.
Kia EcoDynamics
All models with Start/Stop System
carry the EcoDynamics badge.
Picanto
95 g/km
Rio
85 g/km
cee‘d
103 g/km
cee‘d Sporty Wagon
119 g/km
Venga
114 g/km
Sportage
135 g/km
reduction of cost of ownership by constant product improvement
AuDaCon, one of the leading automotive data providers, testifies that Kia was able to reduce cost of owner-
ship (COO) by more than 10% with Sportage model change. Calculations and observations focussed on service
and maintenance repairs. Especially the model change from Kia Sportage old generation (JE) to new generation
(SL) discloses a significant service cost reduction. To sight cost reduction in more detail, AuDaCon took a closer
look at the 2.0 CRDi AWD of each generation. The analysis took 90,000 km and 48 month as a basis in the
German market. The result of varying operating cost is by all means representative. Thus the required number
of services was cut in half from six to three, resulting in a reduction of labour time of 6.7h. Moreover costs for
spare parts and fluids were cut by 32.8%. Overall a total cost reduction of 42.3% was accomplished.
This sample shows how it is possible to further reduce operating costs through exact examination. These
facts will put Kia cars into a new perspective, generating a total new market acceptance.
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Valid for petrol and diesel engines
