digital backs
www.hasselblad.com
Flexible operation and storage
Optimum portability and image storage are critical for the profes-
sional photographer. the Hasselblad cFV offers a choice of cF
card storage or tethered operation. With these operating and
storage options, the photographer is able to select a mode to
suit the nature of the work at hand, whether in the studio or on
location.
Phocus software for the professional
Phocus provides an advanced software toolbox that has been
especially designed to achieve optimum workflow and absolute
image perfection from Hasselblad raw image files.
With the cFV Phocus provides:
• Uncompromising Image Quality
• Digital lens correction for V system lenses
• Moiré Removal Technology automatically applied directly on
the raw data, leaving image quality intact and elimina ting the
need to carry out special masking selections or other manual
procedures, saving hours of tedious post-production work.
• Flexible Workflow. The Phocus user interface features easy-
to-use options that allow you to customize your set-up to suit
a range of different workflow situations, such as choice of
import source, browsing/comparison functions, file manage-
ment, image export in a number of file formats, pre-setting of
options for upcoming shoots, and much, much more.
• Perfect Viewing Quality. The Phocus Viewer delivers image
viewing quality that matches every detail of what you will see
later in Photoshop. in addition, the Phocus Viewer allows you
to customize layout and composition to suit your current or
desired workflow, providing a wide range of options including
full view, compare, browse, horizontal, or vertical view, and so
on. You can have multiple folders open simultaneously for
side-by-side viewing, comparison, and selection.
Phocus is available for both Mac and Windows and is included
with the cFV.
Keeping firmware and software up to date
the functionality of both your cFV and the Phocus imaging
software is being improved all the time with regards to per-
formance, image quality and ease of use. check our web site
www.hasselblad.com/downloads
for details about the latest
software and an immediate way of upgrading your camera right
where you are.
