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Bass Pro Shops

®

 Fishing Reels:

Limited Warranty

  

  Bass Pro Shops will repair or replace (at our discretion) any Bass Pro Shops reel 

which proves to be defective in workmanship or materials within one year from the 

original date of purchase. You must save your dated sales receipt for warranty 

validation. This warranty gives you specific legal rights, and you may have other 

rights which vary from state to state or province to province.

For reels purchased through Bass Pro Shops catalogs or 

Bass Pro Shops online:

  • For reel replacement only:

 Return your reel postage prepaid with your dated 

sales receipt to the Return Center address listed on your receipt.

  • For reel repair only: 

Return your reel postage prepaid with a copy of your dated 

sales receipt as proof of purchase and warranty validation to the Outdoor World 

Rod & Reel Repair

®

 address below.

For reels purchased through Bass Pro Shops retail locations:

  • For reel replacement only:

 Return your reel (postage prepaid if sending

by mail) along with your dated sales receipt to the store from which it was 

purchased.

  • For reel repair only:

 Return your reel postage prepaid with a copy of your dated 

sales receipt as proof of purchase and warranty validation to the Outdoor World 

Rod & Reel Repair address below.

Outdoor World Rod & Reel Repair

2300 E. Turner, Suite M

Springfield, MO 65803

  This warranty does not cover lost parts, malfunctions, or damage due to abuse, 

accidents, or normal wear. Failure to clean, lubricate and provide reasonable and 

necessary maintenance will void the warranty. Repairs needed to your reel due to 

abnormal use or modification, or after warranty expiration, are available for a 

reasonable charge from Outdoor World Rod & Reel Repair, providing the reel is 

returned postage paid.

  Except to the extent prohibited by applicable law, there are no warranties or 

conditions, express or implied, other than those expressly set out herein. Bass Pro 

Shops shall not, under any circumstances, be liable for an amount greater than the 

actual purchase price of the product nor for any special, incidental, or 

consequential damages suffered or incurred in connection with the product and 

Bass Pro Shops does not assume, and does not authorize any person to assume 

for it, any obligation or liability other than those expressly set out herein.

Reel Care And Lubrication

  Your new reel is designed to provide years of dependable service. But like any 

other precision machine, periodic cleaning and maintenance is required for 

continued peak performance.

  Reels made today require both a lightweight oil and grease. Oil and grease should 

be used sparingly; too much can have a negative impact on reel performance. 

There are lightweight oils and greases made specifically for fishing reels that can 

be found at 

basspro.com

  As a rule of thumb, oils should be used to lubricate any moving part on the reel, 

e.g. ball bearings, bushings, handle joints, bail springs, etc. Grease should be used 

to lubricate the main drive gear and pinion gear.

  We do not recommend using any multipurpose oils. Many of these oils have 

properties that will attract dirt and dust to the internal parts. This may cause 

excessive wear and reduce the life of the reel.

  After each trip, the reel should be checked for dirt or sand. If it has been exposed 

to saltwater, the spool should be removed and the entire reel rinsed in freshwater. 

Dry with a soft cloth and lubricate the reel as described above.

S P I N N I N G   R E E L

JMS7, JMS10, JMS20, JMS20H, JMS40, JMS40H, JMS50

Congratulations on your purchase of a Johnny Morris

®

 Signature Series spinning reel! 

This reel is manufactured with the highest-quality components and has been 

extensively tested to ensure that your day on the water is more productive. Please take 

a moment to familiarize yourself with the integrated performance-enhancing features 

of this reel before use. This will help you to optimize the reel’s settings and even 

further increase your fishing success. We wish you the best of luck in your future 

angling adventures!

Reel Specifications

  

Weight 

Max 

Line Capacity

Model  Bearings (oz.)  Drag(lbs.) mono/braid (lb./yds.)  IPT  Gear Ratio

JMS7 

11 (10+1) 

19 

4/110, 6/70, 8/55 

29" 

5.6:1

 

    

15/110, 20/70, 30/55

JMS10 

11 (10+1) 

7.5 

19 

4/180, 6/110, 8/90 

31" 

5.6:1

 

    

15/180, 20/110, 30/90

JMS20 

11 (10+1)  10.4 

19 

6/180, 8/140, 10/115 

33" 

5.1:1

 

    

20/180, 30/140, 40/115

JMS20H 

11 (10+1)  10.4 

19 

6/180, 8/140, 10/115 

39" 

6.1:1

 

    

20/180, 30/140, 40/115

JMS40 

11 (10+1) 

11 

22 

10/195, 12/160, 14/125  36" 

5.1:1

 

    

40/195, 50/160, 65/100

JMS40H 

11 (10+1) 

11 

22 

10/195, 12/160, 14/125  43" 

6.1:1

 

    

40/195, 50/160, 65/100

JMS50 

11 (10+1) 

11 

22 

10/255, 12/200, 14/160  40" 

5.1:1

 

    

40/255, 50/200, 65/130

• 11 (10+1) Bearing System
• Skeletal Rotor Design
• Powerlock™ Instant Anti-Reverse
• Mag Spool Technology™
• Braid-Ready Spare Aluminum Spool

Features and Operations Instructions

Aluminum Alloy Frame and Sidecover

    The frame and sidecover of the reel are made of an aluminum alloy. This 

construction prevents the reel from twisting under load (torque). This ability to resist 

torque keeps the gear train in perfect alignment and provides a smooth retrieve when 

fighting a fish.

Skeletal Rotor Design

  

This reel’s rotor utilizes a solid skeletal framework design that enhances strength 

while ensuring smooth resistance-free performance.

Powerlock™ Instant Anti-Reverse

  

Your reel is equipped with our Powerlock instant anti-reverse system. This is a 

special type of bearing that allows the handle to only turn forward. There is no play in 

the handle so you have complete control during the retrieve and no “loose” feeling, 

which is important during stop-and-go retrieves.

Front Drag 

  

Your reel is equipped with a drag system to help you fight stronger, faster fish 

without the risk of breaking your line. The drag can be adjusted by turning the knob on 

the front side or spool end of the reel. To properly set the drag, you will need a spring 

scale. Your drag should be set at 25% of the test rating of your line. Tie a loop in the 

end of your main line. Run it though the guides of your rod and attach it to the hook on 

the scale. Pull the scale until it registers 25% of the line rating. If you are using 6 lb. 

test, then you should set your drag to start slipping at 1.5 lbs.

Mag Spool Technology™

    Mag Spool Technology utilizes a 30% wider spool than most standard spinning 

reels and thus delivers longer casts, better line lay, smoother drag, and far less line 

twist. The spool is also forged-aluminum for increased strength and double-anodized 

to provide corrosion resistance.

Machined-Aluminum Handle 

    Your reel comes equipped with an exceptionally strong machined-aluminum handle 

for peak durability. It has been anodized to prevent corrosion.

Braid-Ready Spare Aluminum Spool

    This reel includes a spare spool designed specifically for use with braided line. The 

spool’s larger diameter reduces the need for filler. A special braid band also creates a 

textured surface that allows braided line to be tied directly to the spool.

JOHNNY MORRIS SIGNATURE SERIES SPINNING REEL:

JMS7, JMS10, JMS20, JMS20H, JMS40, JMS40H, JMS50

NO.

PART NAME

W

E

R

C

S

8

5

G

N

I

R

P

S

9

3

T

F

A

H

S

  

N

I

A

M

0

2

Y

L

B

M

E

S

S

A

  

N

O

T

T

U

B

  

G

A

R

D

1

G

N

I

R

A

E

B

  

L

I

A

B

9

5

M

E

T

S

  

R

N

0

4

W

E

R

C

S

1

2

Y

L

B

M

E

S

S

A

 

L

O

O

P

S

2
3 SPARE SPOOL ASSEMBLY

22 NUT

R

E

H

S

A

W

-

E

0

6

G

N

I

R

O

1

4

O

C

  

G

N

I

R

A

E

B

 

L

L

A

B

1

6

W

E

R

C

S

2

4

R

E

H

S

A

W

3

2

R

E

H

S

A

W

 

T

F

A

H

S

 

N

I

A

M

4

VER

R

C

S

2

6

R

E

V

E

L

  

R

N

3

4

G

N

I

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S

U

O

H

  

P

U

  

K

C

I

P

4

2

T

E

H

C

T

A

R

 

K

C

I

L

C

5

EW (x3)

G

N

I

R

A

E

B

  

L

L

A

B

3

6

R

E

H

S

A

W

E

4

4

W

E

R

C

S

5

2

Y

L

B

M

E

S

S

A

 

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R

I

W

 

L

I

A

B

6

  COVER

L

W

A

P

 

R

N

5

4

R

E

C

A

P

S

6

2

E

V

E

E

L

S

 

R

E

L

L

O

R

 

E

N

I

L

7

(FOR JMS10/20/20H/40/40H/50 ONLY)

W

E

R

C

S

4

6

D

U

T

S

  

L

W

A

P

  

R

N

6

4

R

E

V

O

C

 

C

W

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7

2

R

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L

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N

I

L

8

G

N

I

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P

S

  

R

N

7

4

W x 3

E

R

C

S

8

2

R

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H

S

A

W

  

R

E

L

L

O

R

  

E

N

I

L

9

(FOR JMS10/20/20H/40/40H/50 ONLY)

(FOR JMS20/20H/40/40H/50 ONLY)

29 BALL BEARING RETAINE

G

N

I

R

A

E

B

 

L

L

A

B

5

6

E

M

A

R

F

8

4

R

9

4

G

N

I

R

A

E

B

  

L

L

A

B

0

3

R

E

H

S

A

W

  

R

E

L

L

O

R

  

E

N

I

L

0

1

HANDLE  LOCK  SCREW  ASSEMBLY

66 DRIVE GEAR

7

6

R

E

H

S

A

W

  

E

L

D

N

A

H

0

5

E

V

E

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A

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B

1

3

T

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1

1

DRIVE GEAR WASHER

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B

 

L

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8

6

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5

R

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2

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2

1

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P

 

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9

6

W

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R

C

S

2

5

R (x2)

E

H

S

A

W

  

N

O

L

F

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T

3

3

W

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C

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3

1

NG

O

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0

7

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4

3

W

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4

1

VER PLATE

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1

7

R

A

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4

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5

3

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5

1

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W (x2)

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5

5

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6

3

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7

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1

WIND BRACKET

74 CRANK  ASSEMBLY (INCL. 2BB)

19  SPRING  HOLDER

38 PINION 

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