
Hospitality
Restaurants, hotels, convention centres, travel agencies, advertising agencies, cruise
lines, tour operators
Promotional materials
Typical vertical application name
• Conference materials
• Flyers
• Danglers
• Brochures
• Price sheets
• CD jewel case inserts
• Video case inserts
• Sale campaigns
• Coupons
• Notices
• Counter cards
• Event notices
• Labels
• Postcards
• Menus, placemats
• Signage, posters, banners
• Maps/directions
• Business cards
• Program of events
• Customised internet response
• Calendars
Decision making role
• Marketing
• Advertising
• Promotions
• Event planning
• Graphic arts
Key benefits of digital colour printing
• Increase sales
• Grow profits
• Build brand identity/recognition
• Provide ability to change to demographic and
economic markets
• Improve response with targeted marketing
7 -
10
DocuColor 2000 series design guide
Summary of Contents for 2000
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