new year brings fresh possibilities, and our 2010 guitar
line is no exception. Boasting more guitar choices than ever before,
this year’s lineup of Taylor models celebrates the many flavors of
musical inspiration, some already discovered, others yet to be born
in your hands. Whether you’re a beginner, a virtuoso, or somewhere
in between, our guitars promise a playing experience that brings out
your best.
In our 2010 Guitar Guide, we present an overview of the many
flavors of Taylor tone that are available to you. Like people, each gui-
tar has its own unique personality, and with more than 100 different
standard Taylor models on the menu, our guide is intended to help
you find the right one.
This year we’re pleased to welcome three fresh acoustic voices
to the line as part of our “Specialty” series. Two of them are baritone
models, a 6-string inspired by our 35th anniversary LTD and an
8-string we introduced last issue. Joining them is an amazing new
12-fret rosewood Grand Concert, also inspired by a 35th anniver-
sary model.
As we detail elsewhere in this issue, our Artist Series continues
to grow this year, starting with a new signature nylon-string designed
with popular singer-songwriter Jason Mraz, a longtime Taylor player.
We also debut a new pickup for our nylons, the Expression System-
derived ES-N
®
.
In our electric division, the big news is the evolution of our
SolidBody series to offer a much greater ability to custom-order a
model. Now you can choose from a variety of options that include
new colors, new pickup configurations, pickguards — now available
for the Standard and Custom — and a tremolo option for any model.
We also have a new pickup, a vintage alnico humbucker. And from
the T5 series comes the new ovangkol-top T5 Classic.
Each year it seems to get a little harder to contain the Taylor line
for very long because we’re constantly working on new designs that
spring to life throughout the year. But we wouldn’t have it any other
way.
As you leaf through the following pages, we hope you get a
sense of one of our underlying goals: to make the guitar-playing
experience more enjoyable. We do it through constant innovation
that redefines what a guitar can be, and we do it through the kind of
customer outreach and support that strives to help you enrich your
life through music.
L-R: Bob Taylor and Jason Mraz at the Taylor factory in December.
16
TH E
2010
guitar guide
Specialty acoustics,
custom electrics, and more
expand this year’s Taylor line
A
