14
Ricoh Co. Ltd.
http://www.ricoh.com/
Market Positioning and Concepts
Main Objective
Maintain and expand MIF in the low end market
Target Users
Business personal and small office
Can double as a small office printer/copier/fax
Technical Enhancements
(compared to some
competitors/predecessors)
Compact
» Small footprint
» Lowest height
Genuine refill toner
Fast first print
Height of M101
is same as iPhone
No additional notes.