Praxair PROSTAR, Manual

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ProStar
2
The use of the ProStar logo, the Praxair
logo, and other copyrighted artwork is not
permitted unless authorized.
Praxair, The Flowing Airstream design, Making
our planet more productive, and ProStar are
trademarks or registered trademarks of Praxair
Technology, Inc. in the United States and/or
other countries. Other trademarks used herein
are property of their respective owners.
Table of Contents
ProStar
Visual System
Introduction
2
The ProStar Logo
3
The ProStar Platinum Logo
5
The Praxair Logo
6
Area of Non-Interference
7
Incorrect Use of the
8
ProStar Logo
ProStar Logo on
10
Background Colors
Typography
11
Packaging
Front Panel
12
Back Panel
15
Labels
18
Label, “Solutions by Praxair”
22
Protective Carton
23
Equipment
ProStar
Logo on Equipment
27
Literature
Brochure Covers
31
Flyer Covers
32
Back Covers
33
Premium items 34
File Naming Conventions 35
Introduction
Visual consistency is crucial for brand
identity and success in the marketplace.
The objectives of the ProStar design
guidelines are to:
• Enhance ProStar brand identity
• Maintain ProStar packaging brand
continuity and design integrity across all
ProStar offerings around the globe
• Provide design direction for all ProStar
requirements
Since every package design is unique,
these guidelines are intended to provide
a framework that can be adapted to
ProStar ’s diverse packaging requirements.
For assistance with ProStar’s packaging,
or if a deviation from these standards is
required, contact Corporate Communica-
tions in Danbury, Connecticut.
These guidelines apply to all countries
in which
ProStar products are sold.
Whenever possible, text on packaging
should be in the official language of the
particular country of sale and in English.
Note to product managers:
Some hardgood products require
warnings per industry standards and/or
government regulation.
It is the responsibility of the product
manager and/or GPMM to ensure that
the manufacturer of such products is
informed of, complies with, and displays
the required warnings on products and
packaging as required.
In many cases, the Praxair product
manager and/or GPMM can require that
the manufacturer perform this as part
of the sourcing process.