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Matsushita Electric Industrial Co., Ltd.
user to take ideal beautiful images with everyone in the frame and without having to
use the flash which would spoil the ambience of the picture.
The DMC-FX50 will be available in silver and black, the FX07 in silver, black,
red and blue, each with a specially textured finish.
The new LUMIX DMC-FX50/FX07 are beautifully designed and featured -
packed digital cameras, ideal for recording and preserving all those precious
moments that life gives.
*
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On a 35mm film camera, at wide-angle.
** Not available in some countries.
1. 28mm Wide Angle 3.6x Optical Zoom f/2.8 LEICA DC lens in a Compact
Body
The 7.2-megapixel LUMIX DMC-FX50/FX07 cameras both have a 28mm* wide
angle 3.6x optical zoom f/2.8 LEICA DC VARIO-ELMARIT lens housed in a compact
and slim body, achieved thanks to the incorporation of a EA (Extra High Refractive
Index Aspherical) lens. This wide angle lens enables easy capture of large indoor
group subjects or expansive architectural structures and sceneries with dynamic
width and a rich perspective. The lens unit comprises of a LEICA DC lens of seven
elements in six groups, incorporating four aspherical lenses to generate high optical
performance while preserving the compactness of the unit. The zoom ratio can be
extended up to 5.5x in 3-megapixel resolution mode thanks to the Extra Optical
Zoom function which gives extra magnification (and minimal image deterioration) by
intentionally using the centre part of the CCD.
*On a 35mm film camera.
2. More than just a MEGA O.I.S., LUMIX’s image stabilizing system further
evolves
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Taking advantage of its superior lens technology, Panasonic invented the
MEGA O.I.S.(Optical Image Stabilizer) system to fight against the major cause of
blurred images. It compensates for handshake and is now featured on the entire
LUMIX range and has been highly evaluated and appreciated by the users across
the world. Every slight hand-shake movement is detected accurately with the
sampling frequency at 4,000 times per second and will be compensated to render
clear, sharp images. In addition, movement of the subject, the other major cause of
blurred images, is suppressed by the advanced image processing LSI Venus Engine
III with the Intelligent ISO Control (hereafter I.I.C.) and max.ISO1250 high sensitivity
recording capabilities. The world’s first incorporation* of this I.I.C. allows the
automatic adjustment of the suitable ISO setting and shutter speed that best suits the
situation by analyzing the speed of subject movement. If the subject is moving, the
ISO setting would automatically rise to allow a higher shutter speed. On the other
hand, if the subject is still and no movement is detected, you can take beautiful
natural images with a low ISO setting.
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Accordingly the new LUMIX automatically takes the best countermeasures