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Matsushita Electric Industrial Co., Ltd.
Digital Camera
DMC-FX50/FX07
7.2-Megapixel LUMIX DMC-FX50/DMC-FX07
with 28mm Wide-Angle LEICA DC Lens*
Featuring Intelligent Image Stabilizer
by MEGA O.I.S. and World’s First** Intelligent ISO Control
*35mm film camera equivalent.
**For a digital still camera, as of July 19, 2006.
Panasonic today introduced the new LUMIX 7.2-megapixel, 28mm wide angle
f/2.8 LEICA DC lens with 3.6x optical zoom (equivalent to 28mm to 102mm on a
35mm film camera) DMC-FX50 and DMC-FX07 cameras, both featuring an
Intelligent Image Stabilizer by MEGA O.I.S.(Optical Image Stabilizer) and Intelligent
ISO control. The DMC-FX50 also newly incorporates a 3-inch large LCD whereas the
DMC-FX07 pursues further compactness with a 2.5-inch LCD.
Inheriting the highly valued 28mm LEICA DC lens in a compact body from its
their predecessor, the DMC-FX50/FX07 cameras allow users to enjoy the benefit of a
wide angle lens when shooting indoor group portraits, expansive landscapes, or
architectural scenes.
To fight against the major cause of blurred images, Panasonic invented the
MEGA O.I.S. system taking advantage of its superior lens technology to compensate
for handshake – a feature which has long been incorporated into the LUMIX range of
cameras. In addition, to also compensate for the other major cause of blurred images
– movement of the subject – the FX50/FX07 cameras are also equipped with the
world’s first* Intelligent ISO Control (hereafter I.I.C.) and max. ISO 1250 high
sensitivity recording at full resolution capabilities within the advanced image
processing LSI Venus Engine III. When set to the I.I.C., the Venus Engine III detects
the subject’s movement and adjusts the ISO setting and shutter speed to best suit
the subject movement and the light condition automatically. Panasonic’s excellent
image stabilizing system allows users to take clear, crisp images in any situation,
leaving everything to the camera.
Taking advantage of the newly incorporated 3-inch large LCD, the DMC-FX50
allows dual image playback to see and compare any two images at a time. It is also
possible to select 9 sequential frames from a captured motion image file and display
them as thumbnails which can then even be saved as still images. Furthermore, a
print mode has been added to the mode dial to allow users to connect the camera to
a Pictbridge-corresponding printer via an included USB cable to get the printouts.
When shooting indoor group portraits, it sometimes occurs that the room is not
large enough to allow the photographer to get everyone in the frame, or the light is
insufficient forcing the photographer to use a flash. However the winning combination
of 28mm LEICA DC lens and the Intelligent Image stabilizer enable every type of