ESP
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y
,QVWDOHHOSURGXFWRHQXQOXJDUDOHMDGRGHRQGDVGHUDGLR
y
(QWUHODDQWHQDH[WHULRU\ODVOtQHDVGHDOLPHQWDFLyQGHEHGHMDUVHXQDGLVWDQFLD
VXILFLHQWHFRPRSDUDHYLWDUTXHVHHQWUHQHQFRQWDFWRLQFOXVRHQFDVRGHFDtGDGH
ODDQWHQD
3RGUtDSURGXFLUVHXQDGHVFDUJDHOpFWULFD
y
1RLQVWDOHHOSURGXFWRHQOXJDUHVFRPRXQHVWDQWHSRFRHVWDEOHRXQDVXSHUILFLH
LQFOLQDGD(YLWHWDPELpQORVOXJDUHVGRQGHKD\DYLEUDFLRQHVRHQORVTXHQRVH
SXHGDVRVWHQHUWRWDOPHQWH
'HORFRQWUDULRHOSURGXFWRSRGUtDFDHUVHRGDUVHODYXHOWDORFXDOSRGUtDSURGXFLU
GDxRVSHUVRQDOHVRGDxRVHQHOSURGXFWR
y
6LLQVWDODOD79HQXQVRSRUWHHVQHFHVDULRTXHWRPHPHGLGDVSDUDHYLWDUTXHHO
SURGXFWRYXHOTXH'HORFRQWUDULRHOSURGXFWRSRGUtDGDUVHODYXHOWDORFXDOSRGUtD
SURGXFLUGDxRVSHUVRQDOHV
y
6LWLHQHLQWHQFLyQGHPRQWDUHOSURGXFWRHQODSDUHGILMHODLQWHUID]GHPRQWDMHHVWiQGDU9(6$SLH]DV
RSFLRQDOHVDODSDUWHSRVWHULRUGHOSURGXFWR&XDQGRLQVWDOHHOHTXLSRGHIRUPDTXHYD\DDXWLOL]DU
HOVRSRUWHGHSDUHGSLH]DVRSFLRQDOHVItMHORFXLGDGRVDPHQWHSDUDTXHQRVHFDLJD
y
8WLOLFH~QLFDPHQWHORVHOHPHQWRVDGMXQWRVDFFHVRULRVHVSHFLILFDGRVSRUHOIDEULFDQWH
y
&XDQGRLQVWDOHODDQWHQDFRQVXOWHFRQXQWpFQLFRFXDOLILFDGR
'HORFRQWUDULRFRUUHULHVJRGHLQFHQGLRRGHGHVFDUJDHOpFWULFD
y
/HUHFRPHQGDPRVTXHPDQWHQJDXQDGLVWDQFLDGHDYHFHVODORQJLWXGGLDJRQDO
GHODSDQWDOODFXDQGRYHDOD79
6LYHOD79GXUDQWHXQODUJRSHUtRGRGHWLHPSRHVSRVLEOHTXHYHDERUURVR
y
8WLOLFHVRODPHQWHHOWLSRHVSHFLILFDGRGHSLOD
'HORFRQWUDULRSRGUtDQSURGXFLUVHGDxRVHQHOPDQGRDGLVWDQFLD
y
1RPH]FOHSLODVQXHYDV\DQWLJXDV
'HORFRQWUDULRSRGUtDQVREUHFDOHQWDUVHODVSLODV\SUHVHQWDUIXJDV
y
$VHJ~UHVHGHTXHQRKD\REMHWRVHQWUHHOPDQGRDGLVWDQFLD\HOVHQVRU
y
/DVHxDOGHOPDQGRDGLVWDQFLDSXHGHYHUVHDIHFWDGDSRUODOX]GHOVROSRURWUDOX]
IXHUWH(QHVWHFDVRRVFXUH]FDODKDELWDFLyQ
y
&XDQGRFRQHFWHGLVSRVLWLYRVH[WHUQRVFRPRYLGHRFRQVRODVDVHJ~UHVHGHTXHORV
FDEOHVTXHVHFRQHFWDQVHDQORVXILFLHQWHPHQWHODUJRV
'HORFRQWUDULRHOSURGXFWRSRGUtDGDUVHODYXHOWDORFXDOSRGUtDSURGXFLUGDxRV
SHUVRQDOHVRGDxRVHQHOSURGXFWR
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