(VWDJDUDQWtDVHH[WLHQGHDOFRPSUDGRURULJLQDO\FXDOTXLHUFRPSUDGRUSRVWHULRUGHSURGXFWRVFRPSUDGRVSDUD
XVRUHVLGHQFLDOGHQWURGH(VWDGRV8QLGRV6LHOSURGXFWRHVWiVLWXDGRHQXQiUHDTXHQRGLVSRQHGHVHUYLFLR
SRUSDUWHGHXQSURYHHGRUGHVHUYLFLRDXWRUL]DGRGH*(SRGUtDWHQHUTXHKDFHUVHFDUJRGHORVFRVWHV
GHHQYtRRELHQSRGUtDVROLFLWiUVHOHTXHOOHYHHOSURGXFWRDXQDFHQWURGHVHUYLFLRGH*(DXWRUL]DGRSDUD
UHDOL]DUODUHSDUDFLyQ(Q$ODVNDODJDUDQWtDH[FOX\HHOFRVWRGHHQYtRRODVYLVLWDVGHVHUYLFLRDVXFDVD
$OJXQRVHVWDGRVQRSHUPLWHQODH[FOXVLyQRODVOLPLWDFLRQHVGHGDxRVLQFLGHQWDOHVRFRQVHFXHQFLDOHV(VWD
JDUDQWtDGDGHUHFKRVOHJDOHVHVSHFtILFRV\XVWHGSRGUtDWHQHURWURVGHUHFKRVTXHYDULDUiQGHHVWDGRDHVWDGR
3DUDVDEHUFXiOHVVRQVXVGHUHFKRVOHJDOHVFRQVXOWHDODRILFLQDGHDVXQWRVGHOFRQVXPLGRUORFDORODRILFLQD
GHO$WWRUQH\*HQHUDOHQVXORFDOLGDG
*DUDQWH*HQHUDO(OHFWULF&RPSDQ\/RXLVYLOOH.<
*DUDQWtDGHVXDFRQGLFLRQDGRUGHDLUH
9LDMHVGHVHUYLFLRDVXFDVDSDUDPRVWUDUOHFyPR
IXQFLRQDHOHTXLSR
,QVWDODFLyQHQWUHJDRPDQWHQLPLHQWRLQDSURSLDGD
6LXVWHGWLHQHXQSUREOHPDGXUDQWHODLQVWDODFLyQ
RVLVXDFRQGLFLRQDGRUGHDLUHQRWLHQHODFDSDFLGDG
GHHQIULDPLHQWRTXHXVWHGQHFHVLWDSyQJDVHHQ
FRQWDFWRFRQQXHVWURGLVWULEXLGRURLQVWDODGRU
8VWHGHVUHVSRQVDEOHGHSURSRUFLRQDUODV
IDFLOLGDGHVGHFRQH[LyQHOpFWULFDQHFHVDULDV
)
DOORGHOSURGXFWRUHVXOWDQWHGHPRGLILFDFLRQHVDO
SURGXFWRRGHELGRDXVRLUUD]RQDEOHLQFOX\HQGRQR
SURSRUFLRQDUPDQWHQLPLHQWRUD]RQDEOH\QHFHVDULR
(QORFDOHVFRPHUFLDOHVODPDQRGHREUDQHFHVDULD
SDUDUHWLUDUODXQLGDGKDFLDXQOXJDUSDUDUHYLVLyQSRU
SDUWHGHXQWpFQLFRLQGLYLGXDO
5HHPSOD]RGHIXVLEOHVGHODFDVDRUHDMXVWHGHOVLVWHPD
GHFLUFXLWRV
)DOORVGHELGRDODFRUURVLyQHQPRGHORVTXHQRHVWiQ
SURWHJLGRVFRQWUDODFRUURVLyQ
'DxRDOSURGXFWRFDXVDGRSRUYROWDMHLQDSURSLDGR
KDFLDHOHTXLSRDFFLGHQWHVLQFHQGLRVLQXQGDFLRQHV
RDFWRVGHODQDWXUDOH]DGHIXHU]DPD\RU
'DxRVLQFLGHQWDOHVRFRQVHFXHQFLDOHVFDXVDGRVSRU
GHIHFWRVSRVLEOHVFRQHVWHDFRQGLFLRQDGRUGHDLUH
'DxRVFDXVDGRVGHVSXpVGHODHQWUHJD
3URGXFWRQRDFFHVLEOHSDUDIDFLOLWDUHOVHUYLFLR
UHTXHULGR
/RTXHQRHVWiFXELHUWR
3RUHOSHUtRGRGH *(UHHPSOD]DUi
8QDxR
&XDOTXLHUSDUWH
GHODFRQGLFLRQDGRUGHDLUHTXHIDOOHGHELGRDGHIHFWRVHQORVPDWHULDOHVRHQ
$SDUWLUGHODIHFKD
ODIDEULFDFLyQ'XUDQWHHVWD
JDUDQWtDOLPLWDGDGHXQDxR
*(WDPELpQSURSRUFLRQDUi
VLQFRVWR
GHODFRPSUDRULJLQDO
DOJXQR
WRGDODPDQRGHREUD\HOVHUYLFLRUHODFLRQDGR³SDUDUHHPSOD]DUSDUWHVGHIHFWXRVDV
&LQFRDxRV
&XDOTXLHUSDUWHGHOVLVWHPDGHUHIULJHUDFLyQVHOODGD
FRPSUHVRUFRQGHQVDGRUHYDSRUDGRU
$SDUWLUGHODIHFKD
\WXEHUtDVGHFRQH[LyQTXHIDOOHQGHELGRDGHIHFWRVHQORVPDWHULDOHVRIDEULFDFLyQ'XUDQWH
GHODFRPSUDRULJLQDO
HVWRV
FXDWURDxRVDGLFLRQDOHVGHJDUDQWtDOLPLWDGD
*(WDPELpQSURSRUFLRQDUi
VLQFRVWR
DOJXQR
WRGDODPDQRGHREUD\HOVHUYLFLRUHODFLRQDGRSDUDUHHPSOD]DUSDUWHVGHIHFWXRVDV
7RGRVORVVHUYLFLRVGHJDUDQWtDORVSURSRUFLRQDQQXHVWURV
&HQWURVGH5HSDUDFLyQGH)iEULFDRQXHVWURVWpFQLFRV&XVWRPHU
&DUH
DXWRUL]DGRV3DUDFRQFHUWDUXQDFLWDGHUHSDUDFLyQHQ
OtQHDYLVtWHQRVDO*($SSOLDQFHVFRPROODPHDO*(&$5(6
&XDQGROODPHSDUDVROLFLWDUVHUYLFLRSRUIDYRU
WHQJDDPDQRHOQ~PHURGHVHULH\HOQ~PHURGHPRGHOR
*UDSHDTXtVXUHFLER
6HUHTXLHUHIDFLOLWDUSUXHED
GHODIHFKDGHFRPSUDRULJLQDO
SDUDREWHQHUXQVHUYLFLR
EDMRODJDUDQWtD
(;&/86,Ï1'(*$5$17Ë$6,03/Ë&,7$6³6X~QLFR\H[FOXVLYRGHUHFKRHVODUHSDUDFLyQGHOSURGXFWR
WDO\FRPRVHLQGLFDHQHVWD*DUDQWtDOLPLWDGD&XDOTXLHUJDUDQWtDLPSOtFLWDLQFOX\HQGRODV
JDUDQWtDVLPSOtFLWDVGHFRPHUFLDELOLGDGRDGHFXDFLyQSDUDXQILQGHWHUPLQDGRHVWiQOLPLWDGDV
DXQDxRRHOSHUtRGRGHWLHPSRPiVEUHYHSHUPLWLGRSRUODOH\