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Revised November 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book
Ta
urus
Taurus
Design/Styling
2012
Design Elements
• Power dome hood provides a subtle sign of the
strength under the hood with the muscular shapes
flowing into the fenders
• Chrome and painted tri-bar grille is an evolved
expression of the signature Ford shape
• Refined, jewel-like headlamps frame the tri-bar grille
and are a projector-beam design
– SHO features HID (High-Intensity Discharge)
headlamps for an even more aggressive
appearance
• Front fascia includes a chrome-accented lower
grille opening and white supplemental LED (Light-
Emitting Diode) park lamps on certain models
• Fenders and muscular wheel arches give Taurus a
planted stance and frame the wheel lineup
• Aluminum wheel lineup provides distinction between
models and includes 17", 18", 19" and 20" designs
• Taillamps feature a jewel-like appearance and a red
or chrome trim surround, depending on the model
• Chrome appliqué accentuates the taillamp design
and gives a sense of balance to the rear
• Twin chrome exhaust tips sit snugly under the left
side of the rear fascia
Design Elements
• Instrument panel features a double-brow design
that flows inward from the power dome hood
and includes soft-touch surfaces and a seamless
passenger airbag surface
• Instrument cluster gauges are recessed and feature
chrome accents
• Center stack flows from the instrument panel to the
center console in a forward-leaning fashion for a sporty
yet formal theme, and places the climate and audio
controls in easy reach
• Center console includes soft-touch surfaces and an
ergonomically shaped shifter with a leather boot
• Contrasting interior colors differentiate each Taurus
model, with a more luxurious monotone appearance
on the Limited
• Interior color palette includes Light Stone and
Charcoal Black shades
• Door panels employ an innovative urethane
tooling process to provide texture and identity to
the trim surfaces, including visible stitching and
a handcrafted appearance. This same process is
possible for the two-tone appearances
• Ice Blue interior lighting enhances the overall feel of
the interior with illumination for all interior controls
including the instrument cluster, center console,
power door lock and window switches and steering
wheel-mounted controls
• Ambient lighting offers a choice of seven colors
illuminating the front and rear footwells, front cup
holders, front door panels and inside the floor console.
Colors are Soft Blue, Ice Blue, Green, Purple, Orange,
Blue and Red
Exterior Design
• 19" or available 20" Premium Luster Nickel painted
aluminum wheels
• SHO and EcoBoost badging
• Black brake calipers
• Body-color mirror caps
• Chrome and Luster Nickel painted tri-bar grille
• Chrome dual exhaust outlets
• HID headlamps
• Rear decklid spoiler
• Silver painted supplemental park lamp bezel
Interior Design
• Aluminum brake and accelerator pedal covers
• Aluminum interior appliqués
• Black center stack appliqué
• Leather-trimmed front bucket seats with Black or
Umber Miko
®
suede inserts, and Charcoal Black
headrests and side bolsters with accent stitching
• Leather-wrapped steering wheel with perforated
leather insert
• Unique door trim inserts color-matched to seat inserts
• SHO branded floor mats
Key Messages
• Taurus continues to define the large-car segment
• Athletically sculpted styling offers a look of power and agility
• Interior exudes meticulous attention to every detail and high levels of quality
• Wheel lineup offers distinction for each model and ranges from 17" to 20" designs
• Taurus SHO continues to set the standard for large-car performance sedans
Exterior
Interior
SHO Design Highlights
