30
May 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book
Ta
urus
Taurus
Comfort/Convenience
2012
HD Radio
TM
What It Is
HD Radio
(1)
Technology is your local AM and FM stations,
now broadcasting in digital. It offers new extra local FM
channels, crystal-clear sound, more music, news and
sports — all subscription free. Nearly 2,000 AM and FM
stations across the nation currently broadcast with HD
Radio Technology. Visit
www.hdradio.com
to learn more.
How It Works
HD Radio Technology products work the same way as
conventional radio, with a signal broadcast by a station
and received by consumers in a specific area. However,
instead of sending one analog signal, HD Radio
stations send a bundled signal made up of both analog
and digital signals.
• The digital signal is compressed, and when received
by an HD Radio receiver, the signal is decoded into as
many as three separate channels, each with unique
programming, including additional or alternative
format music, news, traffic and sports
• Because the signal is digital, sound quality is
significantly superior to traditional radio, virtually
eliminating buzzing, static and popping
Key Benefits
Customers will enjoy an enhanced audio experience.
Some HD Radio attributes include:
• Crystal-clear static-free reception
• FM broadcast with CD-like quality
• AM broadcast quality approaching current FM
broadcast quality
• HD2/HD3 channels featuring innovative content/
alternative station programming
• Data displayed on-screen such as song, artist,
breaking news, weather alerts, sports scores and
much more
What HD Radio Technology Is Not
• HD Radio is not satellite or “high-definition” radio
• HD Radio signals are local programming and have
signal strength limitations
SiriusXM Satellite Radio
• Preactivated at the factory and compatible with
MP3-capable audio systems
• Includes 6 months of SiriusXM service subject to
geographic location and availability
(2)
• SiriusXM Satellite Radio can be accessed using
existing radio head controls:
– Press and release
SIRIUSXM button
to enter
satellite radio mode
–
Seek/Scan buttons
are used to change channels
• Key benefits include:
– Over 130 channels of the best music, talk, news,
sports and information (65 music channels)
– 100 percent commercial-free music
– Seamless coverage anywhere in the 48 contiguous
states and Washington, D.C.
• More information is available online at
siriusxm.com
or toll-free at
(866) 635-2349
Audio/Entertainment
(1) HD Radio is a proprietary trademark of iBiquity Digital Corp.
(2)
Subscriptions to all SiriusXM services are sold by SiriusXM after
6-month trial expires. Subscriptions are governed by SiriusXM
Customer Agreement; see
www.siriusxm.com
. Sirius U.S. Satellite
Service available in the 48 contiguous U.S.A. and D.C. Sirius, XM and
all related marks and logos are trademarks of SiriusXM Radio Inc.
For More Audio Information
• Audio availability: See the latest Dealer Ordering Guide
• Operating information: See the vehicle Owner Guide
