Focus
13
May 2010
— NHTSA Crash Test Ratings – 2011 MY
— NHTSA Crash Test Ratings – 2010 MY
— IIHS Ratings
on this page
Focus
Safety/Security
2011
IIHS Ratings
2010 Focus received the following ratings in each of the
tests performed by the Insurance Institute for Highway
Safety (IIHS). It is expected 2011 Focus will receive the
same ratings.
Frontal Offset Test
• Vehicle impacts a fixed barrier at 40 mph. Only
40 percent of the vehicle’s front surface makes
contact with the barrier
Side Impact Test
• A 3300-lb. barrier moving at 31 mph strikes the side
of a stationary vehicle
Roof Strength Test
• A new testing procedure implemented in calendar
year 2010
• A metal plate is pushed against the corner of the
vehicle roof at constant speed
• The maximum force sustained by the roof before 5" of
crush is measured, and then compared to the vehicle
weight to determine a strength-to-weight ratio
Rear Impact Test
• Vehicle’s front seat is mounted on a platform which is
accelerated forward
• This simulates the stationary vehicle being hit from
behind and tests for whiplash injury
Crash Test Ratings
(1) Star ratings are part of the U.S. Department of Transportation’s
www.safercar.gov
program.
(2) Focus features standard AdvanceTrac
®
electronic stability control.
2010 Focus Results
IIHS Test
Test Evaluation Result
Frontal Offset
G
Good
Side Impact
A
Acceptable
Roof Strength
Not Yet Tested
Rear Impact
G
Good
Stability Control
Available
(2)
NHTSA Ratings — 2010 Model Year
2010 Focus Sedan received high ratings
(1)
in frontal crash
testing performed by NHTSA.
What Do the Stars Mean?
Frontal-impact Testing
HHHHH
5 stars = 10 percent or less chance of serious injury
HHHH
4 stars = 11 to 20 percent chance of serious injury
Side-impact Testing
HHHHH
5 stars = 5 percent or less chance of serious injury
HHHH
4 stars = 6 to 10 percent chance of serious injury
Frontal-impact Rating Side-impact Rating
Driver
Passenger
Front Seat Rear Seat
2010 Focus Sedan
HHHH
HHHH
HHHHH HHHH
NHTSA Ratings — 2011 Model Year
What You Need to Know
• National Highway Traffic Safety Administration (NHTSA)
New Car Assessment Program (NCAP) crash test ratings
are changing beginning on all 2011 model year vehicles
• New, more stringent 2011 model year frontal and side
crash tests and measuring methods are expected to
result in lower crash ratings
for all vehicles from all
manufacturers
even if the vehicle earned top crash
test scores in the 2010 model year ratings
– NHTSA rollover testing methods are unchanged, so
the ratings from previous testing remain unchanged
•
Once 2011 model year ratings are published, it’s
important to remember vehicles with lower star ratings
are just as safe as they were before – the vehicles are
not changing, the way the crash testing is conducted
and measured is what’s changing
• Frontal and side crash test ratings located in the
Government Safety Ratings portion of the 2011 vehicle
window sticker will read “NOT RATED” until NHTSA
tests that vehicle
– NHTSA will begin crash testing 2011 model year vehicles
to the new criteria during the 2010 calendar year
although all 2011 model year vehicles may not get tested
What You Need to Do
• Confidently communicate to the customer that Ford
vehicle safety did not lessen or change — Ford vehicles
are just as safe as they were in the 2010 model year
• Stay tuned to
www.safercar.gov
for the latest information
on NHTSA’s new government 5-Star Safety Ratings
esourcebook.dealerconnection.com
RE&T: 2011 Source Book
