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www.bugaboo.com
bugaboo paasheuvelweg 9 a-b 1105 bg amsterdam z.o. po box 1299 1000 bg amsterdam the netherlands p. +31 (0)20 462 39 40 f. +(0)20 620 90 11 [email protected]
page 7
small wheels forward in the city
what it does:
- Explain that the stroller is now positioned with the small wheels forward for navigating through the city.
- Explain that the small swivel wheels are optimal for taking on city challenges.
- Demonstrate how easy it is to turn the swivel wheels.
- Explain that there is no need to push the handlebar down, neither lifting the wheels in order to turn the swivel wheels.
- Demonstrate how small the turning circle is, by making a one-hand 360º turn.
- Point out the widest part of the stroller and tell that the width of the stroller is only 60 cm.
- Tell that the weight of the stroller is only 9kg.
benefits:
- The small swivel wheels allow you to turn in the tightest spaces.
- The ease of steering allows you to do so with only one hand, meaning that you have your other hand free to carry some
luggage or your other child.
- Designed to guarantee a comfortable ride for parent and child.
questions you could ask:
- When might it come handy to use the small swivel wheels in front?
- How often will you be navigating through your city, supermarket, etc?
- What is the advantage of having a stroller that is only 60cm wide?
- What is the advantage of one hand stearing?
- How important is a comfortable ride for you and your child?
ways to involve the end-consumer in the demo:
- Let him / her steer the stroller him/herself.
- Ask him/her how it feels to drive.