Bravia VISION 46, Sales Manual

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VISION 46. THE YACHT.
New VISION 46
3
The New Vision Line
´
s Development is based on:
1. Excessive Customer Clinics in a market research program: End-Customers actually told Bavaria how they see
„their modern Cruising Yacht“ as a today ´
s owners yacht.
2. Based on this Bavaria has specified the genes of the new line parallel to the existing Cruiser Range aiming for
new market segments & shares in the
“Owner Market Segment”:
1. Classic Modern
2. Special care for Comfort:
1. Unique Cockpit Living Area & features
2. Unique Cabin Living Comfort & features
3. Easy to handle (featuring UNIQUE benchmarks)
4. New production ways for the product
1. New Interior & Exterior DESIGN partnership with DESIGN UNLIMITED
2. Well-known and established boat performance & structure ENGINEERED by FARR YACHT DESIGN
Resulting in: