Thank you for choosing a Baume & Mercier
watch. You have acquired a timepiece which
combines aesthetic design with technical per-
formance.
Baume & Mercier: two names which evoke an
exceptionally long-lived watchmaking herit-
age and an expertise fostered within the most
perfect tradition of the greatest Swiss Mai-
sons d’Horlogerie.
Since 1830, from generation to generation,
from family ties to friendship ties, from so-
phisticated complications to visionary inno-
vations, the family dream continues to be ful-
filled and Baume & Mercier watches continue
to embody the ideal of perfection sought after
by the company’s founders.
The House’s motto is one of no compromise:
“Accept only perfection, only manufacture
watches of the highest quality.”
This quest for technical and aesthetic excel-
lence is represented by the Greek letter Phi,
antiquity’s symbol for the golden ratio and
Baume & Mercier’s designated emblem. The
letter is engraved on the dial and the crown
of many Baume & Mercier watches; its perfect
proportions are an inspiration for the design
of the brand’s collections.
Phi is also the sign of recognition among
connoisseurs of Baume
&
Mercier, united
by the same generous and relaxed vision of
life. B y s e l e c t i n g a t i m e l e s s l y b e a u t i f u l
Baume & Mercier watch, you have also selected
a memory-keeper, a souvenir of a cherished
moment.
Authenticity, emotion, and closeness are the
foundations of Baume
&
Mercier’s interna-
tional renown.
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