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05

Market Advantage Program – Marketing and Sales
Acceleration Services

Alcatel-Lucent has been working hand-in-hand with clients
to support successful sales and marketing campaigns that help
providers meet revenue targets for new Hosted VoIP services.

The Market Advantage program portfolio includes:

• Go-to-Market Services

• Primary research data, target market definition, 

offer definition, competitive analysis, channel analysis

• Sales and Marketing Tools and Collateral development

• End user collateral, sales documentation and training, 

TCO analysis tools

• Demand Generation

• Lead generation program development and support; 

pilot sales program development and support main
Customer benefits

Alcatel-Lucent’s VoIP for Enterprise Hosted IP PBX Service
provides the following benefits:

• Accelerate Time to Market

Service Providers gain speed and agility to launch new services
by utilizing Alcatel-Lucent’s network operations center
infrastructure, end-to-end OSS/BSS solution, streamlined
processes and integration expertise. Providers can focus on
driving revenue through successful sales and marketing
initiatives and may choose to augment their own expertise with
Alcatel-Lucent’s Market Advantage Program capabilities.

• Optimize Investments

With minimal upfront investments in the CAPEX and
operations infrastructure needed to launch a service, and a pay-
as-you-grow business model, the Alcatel-Lucent Hosted IP PBX
Service enables the Service Provider to align OPEX costs with
revenue. The Provider gains flexibility with minimal risk and
the ability to quickly launch new services.

• Lay the Groundwork for Future Network-Based 

Service Delivery

The Alcatel-Lucent Hosted IP PBX Service provides the
platform onto which additional network-based services such
as fixed mobile convergence, managed security, presence and
location services can be delivered. The hosted services model
provides a flexible model for introducing new services based
on customer demand and is backed by the innovation, 
carrier-grade technology and operational expertise delivered 
in the Alcatel-Lucent Hosted Solutions model.

Pre-Deployment

Deployment

Post-Deployment

• Voice readiness assessment

• Network planning and design

• Security assessment

• Dial plan creation

• Subscriber migration plan

• Detailed project plan

• Staging

• Station review

Objectives

• Ensure the existing network can support the

QoS required for voice calls

• Plan for implementation

 

• Deploy a fully functional network in accordance

with contracted specifications

• Ensure user is fully versed in the 

features/functionality

• Provide high network availability 

• Create/execute plan for growth

• Physical site review

• Installation

• Network integration

• OSS integration

• Provisioning

• Existing user migration

• Dial Plan implementation

• Security implementation

• Data network upgrade

• Program management

• Administrator training

• End-user training

• Remote technical support

• On-Site technical support

• Repair & exchange service

• Growth planning

• Change management

• Network management

• Consulting

Summary of Contents for VoIP for Enterprise

Page 1: ...VoIP for Enterprise Solution ...

Page 2: ...ice is delivered to the end user through the service operator s network The service is paid based on usage e g per user per month with a set up charge and a monthly fee Typical contract is for three five years VoIP for EnterpriseSolution Alcatel Lucent Hosted IP PBXService Definition and Deliverables The Alcatel Lucent Hosted IP PBX service enables Service providers to quickly provision carrier cl...

Page 3: ...tions Alcatel Lucent GNOC Alcatel Lucent Facilities Service Provider IP Telephony SP Managed IP Network PSTN Customer Premise MNO Alcatel Lucent Enabling Services Service Bureau Provisioning Requests Customer Bills Support Requests Customer Support Voice Mail Managed Security Alcatel Lucent Network Security Operations Center MiLife Applications Subscriber Provisioning Billing Records Tech Support ...

Page 4: ...and security processess customer care policies and processes and enterprise customer data target sites subscriber numbers features etc Develop scenarios for offers architecture and operations Output Determine service network and operational approach Methodology Develop Network architecture call flow design Operations OSS BSS interface specifications Security management plan SLA s pricing and other...

Page 5: ...t Hosted IP PBX Service enables the Service Provider to align OPEX costs with revenue The Provider gains flexibility with minimal risk and the ability to quickly launch new services Lay the Groundwork for Future Network Based Service Delivery The Alcatel Lucent Hosted IP PBX Service provides the platform onto which additional network based services such as fixed mobile convergence managed security...

Page 6: ...tered trademarks of Alcatel Lucent All other trademarks are the property of their respective owners Alcatel Lucent assumes no responsibility for the accuracy of the information presented which is subject to change without notice 03 2006 Alcatel Lucent All rights reserved 21169 ...

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