Alcatel-Lucent End-to-End IMS Solution
3
The changing competitive landscape
A major wireless telco we interviewed sees access agnosti-
cism as the biggest draw: “We don’t want more vertical
services, we want ‘service delivery over anything’, so we want
everything available over our existing 3G interface, and the
ability to transfer that whole environment to DSL. If every-
thing is managed for you via (the IMS) network, then all your
information is magically transferred to your PC, or whatever
device you’re using — and that’s a really powerful proposition
for users, and very important to us.”
Heavy Reading, July, 2007
The rapid rise of Internet Protocol Multimedia Subsystem
(IMS) and Web 2.0 technologies has, in many ways,
lowered the barriers to market entry for organizations
that want to compete with traditional telecommunica-
tions providers. As a result, a growing number of service
providers now must consider companies such as Google
and Yahoo as significant competitors for consumer and
business-subscriber revenues. You are under intense
pressure to rapidly move away from rigid network
infrastructures and service delivery platforms. At some
point in the future, these environments will be replaced
by a standard, open and more flexible IP network
infrastructure that can accommodate:
• Multiple traffic types (voice, data, video)
• A variety of access types (wired and wireless)
• Various Quality of Service (QoS) performance
requirements
• A variety of new and emerging business models
In the meantime, incumbent telecom operators must
develop a hybrid migration strategy that leverages existing
network infrastructures to enable a new generation of
services. To meet these new demands, you will need to
offer consumers and businesses the ability to mix and
match capabilities at will: voice, data, video over
broadband-wired or -wireless infrastructures.
This transformation must be executed while designing an
end-to-end architecture that will cost-effectively guide you
toward an optimal next-generation networking environment.
Alcatel-Lucent offers customized solutions built upon our
IMS architecture to address the unique needs of each ser-
vice provider as you deal with the latest communication
trends and the changing competitive landscape. While
continuing to offer enhanced premium VoIP services,
the Alcatel-Lucent End-to-End IMS Solution focuses on
a user-oriented approach, so you can offer interpersonal
communications using web, multimedia, messaging and
conversational services, user-experience continuity across
devices and networks, instant access anywhere and
self-service personalization, delivering blended lifestyle
services to your consumers and enterprise users.
