Introduction
From Point-of-Sale to Point-of-Service
“The customer is king”, a motto that seems so simple and yet it demands
a forever increasing supply of goods and services, both quantitatively and
qualitatively. More customer service and more customer information have
transformed the point-of-sale to a point-of-service, as business trans-
actions are becoming more complex and there are growing demands on
shop assistants and personnel working on the cash till.
Using the BA71 or BA72 provides you with a terminal-orientated, ergono-
mical and customer-friendly cashier’s workplace. Both screens differ from
their screen diagonals (10.4" resp. 12.1", i.e. 26.4 cm resp. 30.7 cm) and
from their dimensions. So, with the same technical brilliance of these
screens you can choose which one fits best into the design of your work-
place. Optionally BA71 and BA72 are equipped with a Touch Screen inclu-
ding a loudspeaker.
Both screens can be applied in all trade market segments like specialist re-
tailers, department stores, self-service stores, petrol stations or in restau-
rants. There is indeed a great deal of scope for implementing a BA71or a
BA72.
Introduction
They can be used, for example, as:
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an ordering terminal
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an information terminal
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a lottery terminal
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a point-of-sale terminal
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a training terminal.
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