Volvo C70 convertible, Информация для прессы

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Volvo Car Corporation
Press Information
Volvo C70 convertible - the European head turner this summer
This spring, the sky becomes the limit for the Volvo car buyers when the Volvo
C70 convertible makes its European debut.
Volvo's target is to sell between 2,500 and 3,000 convertibles in Europe during
1999 with sales starting in June.
The Volvo C70 convertible will be sold in 14 European countries this year - with
Germany, United Kingdom, Italy, Switzerland, Spain, Holland and France as the
expected top markets.
"It's no secret that it has taken us longer than planned to make the Volvo C70 convertible
available to the European customers. So far, the convertible has only been available in
the USA, but this spring the Uddevalla plant has gained enough capacity to make it
available in Europe, too", says Bo Annvik, head of marketing at Volvo Cars Market Area
Europe.
He adds:
"The Volvo C70 convertible is definitely worth waiting for. The true convertible owner
expects a comfortable car with lots of flair as well as well as a powerful image. The C70
has it all. Very attractive and distinctive design, exiting and comfortable handling, plenty
of room for four adults and a boot which swallows a couple of golf bags. Plus first class
safety systems which makes it a true Volvo."
" It is, of course, not a high volume car. Bu we are convinced that our convertible will be
one of the top head turners in the European traffic this summer."
New target groups
The Volvo C70 convertible is an important asset in Volvo's quest for new target groups,
people who earlier couldn't find what they were looking for in the Volvo range. Open
cars also attract a higher share of female buyers.
"By adding the coupe and now the convertible to the Volvo range we have attracted a
growing interest from new customer groups. Many of
them
have never owned a Volvo
before", says Bo Annvik.