Q: Who are the different models targeted to?
A: It’s really based on what each person’s specific needs are from both a feature and price point of view. The GO
910 is developed for the most demanding consumers who want the fullest navigation experience with
intercontinental map coverage (US/Canada and Western Europe). The GO 510 offers all of the functions of a
premium in-dash system at a slightly lower price point than the GO 910. GO 510 offers the same routing, planning
and preferences options as GO 910 with a few different features and benefits.
Overview Continued
Feature/Product
GO 510
GO 910
Routing
Door-to-door,
coast-to-coast,
cross-border
Door-to-door,
coast-to-coast,
cross-border
Storage
1 GB SD
20 GB HDD,
16BGB free
TomTom PLUS ready
Yes
Yes
TomTom PLUS Trial
2006:
1 Free Voice Download, 1 yr.
Free Traffic*
2006:
1 Free Voice Download, 1 yr.
Free Traffic*
Hands-free calling
Text-to-Speech
Remote control
Yes
Yes
No
Yes
Accessory
Yes
MP3 Player
No
Yes
Audiobooks
No
Yes
Mapping
US/Canada
US/Canada & Europe
Internal Memory
64MB
64MB
Processor
400MHz
400MHz
*
A Bluetooth™ enabled phone with a GPRS service plan is needed to take advantage of the free
Traffic offer.
Portable
•
With no bulky cables, it can easily fit in any normal size purse, briefcase or bag and then simply reattaches
to the car mounting kit when you want to use it again.
Keeps You Stylish:
•
TomTom has a sleek, stylish design with multiple front interchangeable cover colors making it a cool,
modern accessory for any automobile.
TomTom GO is targeted at the general consumer market –both men and women--35 years and older across the
board.
Q: How does this product work?
A: With GO 510 it is as easy as sliding the SD card and tapping the screen. The GO 910 has a built-in hard drive
that comes pre-installed with full, street level maps for US, Canada and Western Europe. The driver just needs to
turn the GO on and start navigating.
2
Q: How can customers get this product?
A: This product will be available at major retailers in the US, Canada, and on the TomTom website.
Q: Isn’t car navigation actually dangerous for drivers (for example looking at the
device means not looking at the road)?
A: We have designed TomTom GO with driving safety as a key priority. The voice instructions mean you never have
to take your eyes off the road. Additionally, the visual instructions are clear and concise, meaning you don’t need to
search the screen for your next driving maneuver.
FAQ
GO 510 910