19
SWISHER HISTORY
Back before electricity came to rural Missouri Max Swisher was producing lawn mowers
from his mother’s chicken house. Max never liked to mow grass. He installed a
gearbox on his family’s lawn mower creating a self-propelled unit. By tying one end of a
rope to the mower and the other end to a tree in the center of the yard the mower
circled the tree, shortening the rope and guiding the mower in concentric circles. Max
enjoyed relaxing under a shade tree while his invention did all the work.
Max had designed his first self-propelled rotary lawn mower to do his dirty work for him.
Neighbors noticed his new invention and began asking him to make more. Today, 60
years later, Swisher is still producing innovative lawn and garden and ATV/UTV
equipment designed to give us all more “relaxing in the shade” time.
Swisher products have been featured nationally on television programs such as Regis
and Kathie Lee and seen in publications like ATV Magazine, Country Journal, Popular
Mechanics Magazine and others. In January 2000 Popular Mechanics Magazine
named Max’s zero turning radius riding mower one of the 20
th
century’s top household
inventions.
Swisher offers value and function in its products to meet your grounds maintenance
needs.
CELEBRATING OVER 65 YEARS OF INNOVATION
SINCE 1945
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