The 5x optical zoom lens of the DSC-T100 is arranged
vertically on the right side of the camera body in this
cutaway view. Not only is the lens small; it never
extends forward from the camera body.
A study in macro focus. Actual digital photo taken with the
DSC-T10. ISO 125, shutter speed 1/100, aperture f3.5.
Normal photography, macro photography and Magnifying
Glass mode. (Sample photos for illustration purposes.)
19
The 15x zoom of the DSC-H7
gets you even closer to the
action. (Sample photos for
illustration purposes.)
Wide
3x
6x
9x
15x
group photos. Unlike digital zoom, optical
zoom always delivers the full performance
of the camera’s image sensor.
Compact zoom lens
The quality of Carl Zeiss optics and the
power of up to 5x zoom in ultra-small,
ultra sleek cameras.
Sony has an extensive background in
microelectronics and micromechanics.
You can see this expertise in products like
Sony camcorders and ultra-slim laptop
computers. So it’s no wonder that we have
our own, unique perspective on zoom lens
design. A compact zoom lens needs to
incorporate zoom optics, zoom mechanics,
shutter and focus actuators. But Sony has
found ways to slim these lenses down
considerably. That’s why so many
Cyber-shot
®
cameras incorporate an
optical zoom lens that combines good
zoom range and good lens speed in a
design that retracts into the camera body.
And some Sony cameras go further still.
Starting with the precision of the Carl
Zeiss Vario-Tessar
®
design, Sony created
a folding-optical-path lens for the DSC-T1.
You’ll find that same inspired design on
today’s T Series cameras. It never needs
to extend forward from the camera body.
Macro photography
Breath-taking views of the small,
small world.
Sony makes it easy to capture beautiful
images of small objects like jewelry, coins,
stamps and flowers. Macro focus mode
enables you to focus on objects just a few
inches away from the lens!
Magnifying Glass mode
Capture detail not visible to the naked eye.
Film cameras are limited in their macro
focus modes. Because Sony is not limited
by the film camera mentality, we see
additional possibilities. The amazing Sony
Magnifying Glass mode enables you to
position the camera a mere 1 centimeter
(0.4 inch) away from the subject! So you
can see (and capture) detail not visible
to the naked eye. The degree of image
magnification depends on the distance
from the camera to the subject.
18
Sony lens
features
Our Digital Single Lens Reflex camera, the
a
100, works with 16 million Maxxum lenses.
Sony offers professional-grade Carl Zeiss T* lenses for
the
a
100 camera.
Interchangeable lenses
The
a
100 accepts any of 16 million
Maxxum
®
lenses dating back to 1985.
Each lens defines a view of the world
and establishes its own set of creative
possibilities. That’s why Sony built the
a
100 on the foundation of 16 million
Maxxum lenses dating back to 1985.
These include such cherished Minolta
glass as the classic 135mm Smooth
Transition Focus (STF), the awe-inspiring
300mm f2.8 G and the 500mm f8 Reflex
– the world’s only AF telephoto reflex lens.
Not only is Sony retaining a wide range of
these well-loved optional lenses, we also
offer compatible Carl Zeiss
®
optics, taking
a proud legacy into the future.
In fact, the Sony Alpha system is a growing
family that will offer choices in bodies in
addition to a range of optional lenses,
offering a rich selection of focal lengths,
speeds, and special applications.
Carl Zeiss lens
Prized by professional photographers for
superior sharpness, excellent contrast
and color accuracy.
Lenses are responsible for maintaining
resolution, contrast, even illumination and
consistent color from the center of the
picture all the way out to the corners.
With so much at stake, professional
photographers often treasure the lenses of
Carl Zeiss. And that’s why Sony incorporates
a Carl Zeiss lens in nearly every Sony
digital camera. In addition, the
a
100 Digital
SLR accepts optional, interchangeable
Carl Zeiss lenses.
Carl Zeiss T* coatings
82% less reflection than conventional
lens elements, for maximum contrast
and perceived sharpness.
All Carl Zeiss lenses in Cyber-shot
®
cameras
use special coatings to cut down internal
reflections. The Carl Zeiss lenses designed
for the
a
100 Digital SLR go even further.
They feature optical elements with the Carl
Zeiss T-star coatings. These coatings reduce
internal reflections at the glass-to-air
surfaces. This suppresses lens “flare”
or “ghosting” that can sap an image of
its contrast and punch. The T* coatings
mean 52% less reflection than a standard
Carl Zeiss
®
lens – and an impressive 82%
less reflection than a conventional lens.
You get notably more natural, more
vibrant images.
Optical zoom lens
Greater freedom in composition, including
the ability to get close to your subject or
pull back for a wider view.
Optical zoom lenses set you free. You
can zoom in tight on distant subjects,
great for shooting children’s sports or
recital performances. For example, the
full telephoto position of the DSC-H7
and DSC-H9 brings you incredibly close
(15x zoom at 465mm, 35mm equivalent).
A mild telephoto setting (about 100mm)
is especially flattering for portraits, because
it enables your subject to fill the frame
while you stand back far enough for a
natural perspective. Finally, you can use
full wide, to pull back for scenic vistas or
CAMERA SYSTEMS
CAMERA SYSTEMS
The difference that T* coatings makes is obvious, even
to the naked eye.
Shooting the digital way
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