KDS-50A2020
50" Diagonal SXRD™ Rear Projection Television
Key Features
3 SXRD Full HD Resolution (1920 x 1080/0.61” SXRD chip)
WEGA Engine™ System
Advanced Iris function
ATSC Integrated Tuner
HDMI x 2 inputs for digital connectivity (1080p input)
PC Input (D-Sub 15pin)
5
Front Component - HDV Camcorder Connection (1080i)
Audio Optical Output (TOS Link)
CineMotion® Reverse 3:2 Pulldown
DRC-MFv1 (Digital Reality Creation Multi-Function v1)
technology
SRS® TruSurround® Audio Effect
BBE Digital
0.61" SXRD chip (1920 x 1080)
120W Lamp
2
Key Technologies
SXRD™ Chips
SXRD technology is the latest display technology developed by the legendary television engineers at Sony to
meet and exceed the demands of a High Definition image at its full 1080 line resolution. Digitally transmitted High Definition
signals can contain over 2 million individual detail points that need to be displayed accurately and rapidly. SXRD displays
those 2 million detail points per SXRD panel accurately since the 3 SXRD chips actually contain enough pixels to fully display a
1080 line picture without interlacing it.
SXRD has the speed to create a smooth, film like image. The SXRD chips have a blistering response time (less than 5ms total
rise and fall time), which exceeds the demands of even the most rapidly moving High Definition images. And SXRD creates
highly accurate, natural colors because the 3-chip design displays all the colors, all the time.
Advanced Iris Function
The Advanced Iris function is a special Sony function designed to improve contrast expression
especially in darker scenes. The Advanced Iris function is enabled by using either one of two modes - Auto and Manual. The
Auto Mode has two settings designed to work best with video content such as movies that vary between bright scenes and
dark scenes. Auto 1 is for programs that have a wide range of brightness from scene to scene. Auto 2 is for programs that
have less variation between brightness levels from scene to scene.
The Manual mode is used to help deliver optimum contrast levels under different room lighting conditions. The High mode
offers maximum screen brightness and works well when a room is brightly lit. The Medium mode is for average levels of light.
And the Low mode offers the maximum amount of contrast and works best under low light conditions. The key benefits are
deep blacks and improved brightness and overall contrast.
WEGA Engine™ Video Processor
Leveraging Sony’s TV heritage and engineering expertise, the latest generation of Sony’s
exclusive WEGA Engine™ is born. Its fully digital signal-processing path includes video processing functions that are designed
to improve overall picture quality. Among the key functions that have been added to the WEGA Engine are:
> Green, blue and white color enhancer circuit, which selectively adjusts common natural colors like green, white and blue
color levels for a more vivid image,
> Digital MPEG Noise Reduction Circuit, which reduces MPEG artifacts such as “ block noise” and mosquito noise” caused by
compression used in digital broadcasts used to maximize bandwidth.
> Digital Contrast Enhancer circuit processes every field automatically selecting out details and optimizing contrast for each
scene. Adaptive processing improves the low contrast parts of the picture providing crisp and vivid images with high
contrast.
The overall result of WEGA Engine has to be seen to be believed.
HDMI™ and PC Inputs
Designed for maximum versatility, Sony’s Grand WEGA™ XBR® line is equipped with a comprehensive
range of input interfaces. The HDMI (High-Definition Multimedia Interface) is the first industry-supported, uncompressed, all-
digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital
audio to provide matchless image and sound reproduction. A D-Sub 15 input also allows connection to your PC , allowing
you to use your high resolution Grand WEGA TV as a computer monitor.
5
