4
Ricoh Co. Ltd.
http://www.ricoh.com/
M018/M019
PE-MF2b/PE-MF2c
Slide 4
Product Positioning
PE-MF2 is the successor model to PE-MF1.
Model PE-MF1 b and c were enhanced and will be launched as PE-MF2b
and PE-MF2c.
PE-MF1a will continue to be sold as the cheapest A4 LP-based MF in the
company’s line-up, and selling for this product will be focused in low
H/W price oriented channels.
It is intended to sell PE-MF1a as long as possible, but it will be
necessary to review the balance between marketability and profitability,
because competition in this segment is expected to increase.
PL-MF1
31/8ppm
3-in-one
4-in-one
GDI
GDI
PE-MF1b
21/21ppm
PE-MF1c
21/21ppm
PE-MF1a
16.5/16.5ppm
GDI
PCL/PS
4-in-one
4-in-one
PE-MF2b
21/21ppm
PE-MF2c
21/21ppm
GDI
PCL/PS
4-in-one
4-in-one
2006 2007
2008
3-in-one: Copier, Printer, Scanner
4-in-one: Copier, Printer, Scanner, Fax