background image

look and feel

The brand

•  emotionally appealing

•  Modern and dynamic

•  Unique style

We have created the Warm society to reflect the look and feel of a 
modern heating company that provides innovative heating solutions. 
the  Warm  society  is  based  on  four  pillars  which  act  as  a  guide  to  
everything we do. In order to create a strong and aligned position on 
all our markets, the look and feel of our brand – and all communica-
tion – should reflect the Warm society and the four pillars.

the Warm society is a place where you can 
live life to the full. Our wide variety of heat-
ing solutions will provide you with an opti-
mal indoor climate all year round – whatever 
the room, wherever you live. but the Warm 
society is about much more than just heat. 
We take design seriously – and make sure all 
our  heating  solutions  serve  to  enhance  not 
just the feel, but also the look and style of a 
wide variety of interiors.

the  Warm  society  is  committed  to  produc-
ing  durable  products.  throughout  our  pro-
duction and distribution chain, quality is our 
top priority – whether we are talking about 
the  materials  we  select,  the  processes  we 
use,  or  our  meticulous  testing  procedures. 
Our dependability is reflected in our respec-
ted product quality. When you buy from us, 
you  know  you  have  a  product  that  is  built  
to last.

at  the  heart  of  the  Warm  society  is  a  
comprehensive  range  of  heating  solutions,  
embracing  all  product  types,  shapes,  sizes 
and colours – so we can provide our partners 
and  customers  with  unparalleled  choice. 
Whether it is classic panel or column radia-
tors,  towel  warmers,  decorative  radiators, 
innovative underfloor heating or convectors, 
we will have the functionality – and the style 
that is right for you and your home.

What makes the Warm society work is the 
depth  of  knowledge  and  attitude  of  the  
people within it. We want to rid the world of 
boring and inadequate heating solutions and 
we leave nothing to chance in our pursuit of 
that  goal.  training,  teamwork,  support  and 
service are all geared to ensure we get there. 
With  dedication  and  pride  in  our  business, 
we are fully prepared to do whatever it takes 
to  build  lasting  business  relationships  and 
establish  standards  of  excellence  that  will 
set us apart from the competition.

Logo design

the  new  logotypes,  consisting  of  the  com-
pany name and symbol, create a strong visual 
impression for our organisation. the type-
face of the company names has been custom 
drawn for us by a scandinavian designer. the 
logotype  symbol  is  a  combination  of  the 
heating  symbol  and  a  flame,  increasing  in  
intensity.

the Warm society

the Warm society

the Warm society

the Warm society

LIVIng In

basIs OF

HeatIng In

WOrKIng In

Содержание BRAND STRATEGY -

Страница 1: ...Who wants to heat your business brand strategy...

Страница 2: ...330 million euros we are in a position to achieve our objective to create the most attractive heating solutions available on the market We want to grow the entire heating business through increased fo...

Страница 3: ...radiator is more than a radiator There is a huge difference between radiators They all vary in quality ease of instal lation service and support design efficiency and heating comfort We have faced the...

Страница 4: ...apply a double approach to the market refocusing our sales force and on powerful promotion towards installers and end users A dedicated sales approach with a new level of service and quality will giv...

Страница 5: ...f options they have when it comes to design colours and functionality We want cus tomers and partners to join us in The Warm Society to learn more about heating and support our cause to free the world...

Страница 6: ...ou buy from us you know you have a product that is built to last At the heart of The Warm Society is a comprehensive range of heating solutions embracing all product types shapes sizes and colours so...

Страница 7: ...Z e_d j MWhc IeY_ jo N _fg pfl fle ejg iXk fe e k_ j gX j Xe k_Xk pfl Xi eki l kf e flk dfi XYflk k_ NXid JfZ kp Xe _fn pfl ZXe nfib n k_ lj N cffb finXi kf fli lkli Zffg iXk fe Kf k_ i n ZXe klie lg...

Страница 8: ...sly high throughout the entire year We will introduce new themes and reinforce them to increase awareness maintain interest and drive new quality and comfort aspects in the heating industry Media stra...

Страница 9: ...Purmo Rettig Park Drum Lane Birtley County Durham DH2 1AB Phone Sales Tel 0845 070 1090 Fax 0845 070 1080 Web www purmo com E mail uk purmo co uk www purmo com...

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