www.praxair.com
Contents
ProStar Visual SystemPackagingEquipmentLiteraturePremium Items
ProStar Branding
Guidelines
Страница 1: ...www praxair com Contents ProStar Visual System Packaging Equipment Literature Premium Items ProStar Branding Guidelines ...
Страница 2: ...tar design guidelines are to Enhance ProStar brand identity Maintain ProStar packaging brand continuity and design integrity across all ProStar offerings around the globe Provide design direction for all ProStar requirements Since every package design is unique these guidelines are intended to provide a framework that can be adapted to ProStar s diverse packaging requirements For assistance with P...
Страница 3: ...usage requires that one color be used the logo should appear in black or white Colors for the ProStar logo Pantone 354 Green Pantone 072 Blue Pantone Black Minimum size with ownership statement Four color process Pantone 354 Green Cyan 91 Magenta 0 Yellow 83 Black 0 Pantone 072 Blue Cyan 100 Magenta 79 Yellow 0 Black 0 Note On two color packaging only but not on product the ownership statement by ...
Страница 4: ...tatement should be used Never alter the artwork in any way and do not attempt to create your own version Minimum size with ownership statement Note On two color packaging only but not on product the ownership statement by Praxair should be printed in blue The ProStar blue and green logo should be used with industrial products relating to the fabrication process such as welding and cutting applicat...
Страница 5: ...he two color version of the ProStar Platinum logo should always be used for all packaging If usage requires that one color be used the logo should appear in black Colors for the ProStar Platinum logo Pantone Cool Gray 6 Pantone 195 Red Pantone Black Four color process Pantone Cool Gray 6 Cyan 0 Magenta 0 Yellow 0 Black 38 Pantone 195 Red Cyan 0 Magenta 76 Yellow 56 Black 56 The colors in this book...
Страница 6: ...act Corporate Communica tions in Danbury Connecticut The use of the ProStar logo the Praxair logo and other copyrighted artwork is not permitted unless authorized The colors in this book are not intended to match the Pantone Color Standards Refer to the current edition of the Pantone Color Formula Guide Note On two color packaging only the tagline Making our planet more produc tive should be print...
Страница 7: ...ct and legibility The area of non interference is determined by the height of one of the letters in the logo and is referred to as the X height The area of non interference around the ProStar logo should be equal to the height of the letter r in ProStar This distance as shown below should be considered the minimum uninterrupted space surrounding the logo The ProStar logo whether used with or witho...
Страница 8: ...e of the elements Do not substitute other typefaces for the ownership statement Do not alter the color Do not enclose in a printed shape Do not alter the position of the ownership statement Do not place on an angle Do not add a gradient Do not add a shadow by Praxair ...
Страница 9: ...interference Do not use logo on top of another shape Do not alter the position of the ownership statement Do not use old versions with tagline Do not enclose in a printed shape Do not substitute other typefaces for the ownership statement Do not change the size of the elements Do not alter the color ...
Страница 10: ...ProStar 10 ProStar Logo on Background Colors Correct Incorrect ...
Страница 11: ...navailable Arial is a suitable alternative ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Condensed Light Helvetica Condensed Light Italic Helvetica Condensed Bold Helvetica Condensed Bold Italic Helvetica Bold Helvetica Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica...
Страница 12: ...ading Description Text 9 point Helvetica Condensed Bold Oblique with 11 point leading Part Number 9 point Helvetica Condensed Bold with 9 point leading Colors ProStar logo Pantone 354 Green Pantone 072 Blue Premium Quality Blue Band Pantone 072 Blue Background Pantone 354 Green Typography Knocked out Note 6 picas 1 inch 72 points 1 inch 1 pica 12 points These guidelines apply to all countries in w...
Страница 13: ... Quality Blue Band Pantone 072 Blue Background Pantone 354 Green Typography Knocked out Note 6 picas 1 inch 72 points 1 inch 1 pica 12 points 6pt 6pt Centered 7p6 1p 6pt Front Panel Packages 2 Inches Wide or Less Packaging Part XXX XXX Tungsten Electrodes Électrodes de tungstène Electrodos Tungsteno PRS401872 3 2 Thoriated Thorié Toriado EWTh 2 1 8 x 7 3 2 x 175mm Qty Qté Cant 3 Ground Annealed Po...
Страница 14: ...fit Description Text Helvetica Condensed Bold Oblique Part Number Helvetica Condensed Bold Colors ProStar logo Pantone 354 Green Pantone 072 Blue Premium Quality Blue Band Pantone 072 Blue Background Pantone 354 Green Typography Knocked out Note 6 picas 1 inch 72 points 1 inch 1 pica 12 points DIOPTER DIOPTRIE LENS DIOPTRICA PRS64206 2 25 2 x 4 1 4 50 8 mm x 108 mm 1 2 3 4 5 6 7 8 9 0 Premium Qual...
Страница 15: ...gle Use of wrong or Defective Eye Protection or Lenses can result in Damage to or Loss of Eyesight Do Not use Goggles for Arc Welding Lasers or other sources of intense Radiant Energy require Special Lenses and Goggles Check with your Supervisor or refer to Welding Selection Chart for correct Filter Shade and type of Eye and Face Protector This Goggle and its Lenses are not unbreakable They will N...
Страница 16: ... munis de notre stéatite 1 Select Boîtier en acier bouton en aluminum Écrou en acier retenant solidement de la stéatite 1 Select Fourni avec une agrafe de fixation sur poche Portabarras de esteatite Todos los portabarras vienen con nuestra esteatita de Selección Nº 1 Cuerpo de acero y mango de aluminio Tuerca de acero para ajustar firmemente la barra de esteatita Selección Nº 1 Viene con sujetador...
Страница 17: ...ersion copy optional Piedras grandes que aseguran en encendido bajo toda condición climática Distributed by Distribué par Distribuido por Praxair Distribution Inc Danbury CT 06810 5113 USA 1 800 225 8247 www praxair com Made in XXXX Fabriqué en XXXX Fabricado en XXXX 1 2 3 4 5 6 7 8 9 0 0 0 English version copy mandatory Large Flints provide dependable Ignition under all Weather Conditions French ...
Страница 18: ... Pro consectetuer adipiscing elit sed set diam nonummy Auismod laoreet dolore magna aliquam Premium Quality Première Qualité Primera Calidad Premium Quality Premiere Qualité Primera Calidad Distributed by Distribué par Distrbuido por Praxair Distribution Inc Danbury CT 06810 5113 USA 1 800 225 8247 www praxair com English Product Headline French Product Headline Spanish Product Headline Part No KC...
Страница 19: ...urgénce Número de teléfono para emergencias xxx xxx xxxx Part Number N de référence Número de Pieza LUSOW26 0 5 Contents Contenu Contenido 13 gal 0 5L Net Anti adhérent de perles de soudure pret á l emploi Antiadherente en Spray para perlas de soldadura Premium Quality Premiere Qualité Primera Calidad Sample copy only Ready to use Anti Spatter Spray Anti adhérent de perles de soudure pret á l empl...
Страница 20: ...d by CWB to CSA W48 01 See MSOS Sheet for safety information Made in Italy to ISO 9001 Praxair Distribution Inc Danbury CT 06810 5113 USA French Spanish Premium Quality Première Qualité Primera Calidad DIAM in 0 030 BATCH No 796831 LOT No 11 02487 DIAM in 0 030 BATCH No 796831 LOT No 11 02487 Labels English only English French and Spanish Typography Premium Quality Helvetica Condensed Bold Descrip...
Страница 21: ... piquer Martillo Astilladres Premium Quality Première Qualité Primera Calidad PRS57023 Premium Quality Première Qualité Primera Calidad Single Flint Spark Lighter XXXX XXXXX XXXXX XXXXX XXX XXXXXXXXX Labels Packaging Praxair Specialty Gases Equipment 1 877 PRAXAIR With extreme horizontal applications the special horizontal version of the ProStar logo should be used The ProStar logo whether used wi...
Страница 22: ... CE and various International Standards Gafas de seguridad para soldador con frente fijo de 2 x 4 1 4 Elementos ópticos de policarbonato de alta dureza Marco vinílico blando que se adapta fácilmente sobre gafas correctoras personales Contorno ergonómico que se ajusta cómodamente al rostro Ranuras de ventilación para evitar empañamiento y facilitar la circulación Cumple con normas ANSI Z87 1 CSA Z9...
Страница 23: ...n issue this area can be reduced to 1 4 the size of the front package The ProStar logo should be centered in the white area on front of box These guidelines apply to all countries in which ProStar products are sold Whenever possible text on packaging should be in the official language of the particular country of sale and in English 1 3 of box front Square carton 3 color version Vertical carton 2 ...
Страница 24: ... sparks and slag standard shade 10 filter plate and cover factory installed Three models to select from 2x4 fixed 2x4 lift and 4x5 fixed Meets ANSI standards Premium Q 1 3 of box front Sides Premium Quality Première Qualité Primera Calidad 2 x 4 25 5 x 10 5 cm 2 x 4 25 5 x 10 5 cm 4 5 x 5 25 11 x 13 cm Distributed by Distribué par Distribuido por Praxair Distribution Inc Danbury CT 06810 5113 USA 1 8...
Страница 25: ...ications Conforme au cahier des charges Cumple con especificaciones ANSI AWS A5 10 AND ASME SFA 5 10 Aluminum Welding Wire Fil électrode en aluminium Alambre De Aluminio Para Soldar Conforms to specifications Conforme au cahier des charges Cumple con especificaciones ANSI AWS A5 10 AND ASME SFA 5 10 Solutions by Praxair Praxair gases and gas blends are recommended for use with this ProStar product...
Страница 26: ... en acier inoxydable Acero Inoxidable Alambre para Soldadura Premium Quality Première Qualité Primera Calidad Stainless Steel Aluminum Welding Wire Fil électrode en aluminium Alambre De Aluminio Para Soldar Premium Quality Première Qualité Primera Calidad Aluminum Below are four versions of the same carton used for welding wire Note the adjustments made for how the carton opens Note The descriptiv...
Страница 27: ...f the P in ProStar The logo should be proportionate with the product equipment size and location Always position the ProStar logo in the upper center of the equipment and the uninterrupted space around the logo should be 1 the height of the P in ProStar The ProStar logo should always be one third of the length of any equipment On equipment that is more than 72 long a 24 long ProStar logo should be...
Страница 28: ...Correct Correct Incorrect Incorrect Equipment Correct Incorrect Do not alter the color of the ProStar logo and the size of the ownership statement The ownership statement should always be used on equipment Never place the logo on an angle ...
Страница 29: ...ct The ProStar logo should be one third the length of any equipment If the ProStar logo cannot be positioned in the center the left hand corner is acceptable Be sure to allow sufficient uninterrupted space around the logo On equipment with a dark background always print the ProStar logo in all white ...
Страница 30: ... printing a label on equipment it is advisable to contain the logo within a rectangular field Reverse the ProStar logo to white and print the rectangle to match the background The ProStar logo should be separate and should stand alone from other logos symbols words and protruding objects ...
Страница 31: ...w U S Cover shown at 35 of actual size A4 Cover shown at 35 of actual size The illustrations on this page show brochure covers in both U S 8 1 2 x 11 and I S O A4 sizes The positions of the artwork here would apply to data sheets pocket folders and any other types of marketing materials The ownership statement by Praxair should not be used on literature covers Product or Industry Headline goes her...
Страница 32: ...rs see the Visual Identity Standards from Corporate Communications in Danbury Connecticut On printed material where the Praxair logo already appears on the page the ProStar logo without the by Praxair ownership statement should be used Headline goes right here Sub head goes here Product or Industry Headline goes right here Sub head goes here Product or Industry Product or Industry ...
Страница 33: ...lowing Airstream design Making our planet more productive ProStar and any other trademark name are trademarks or registered trademarks of Praxair Technology Inc in the United States and or other countries Other trademarks used herein are the registered trademarks of their respective owners The information contained herein is offered for use by technically qualified personnel at their discretion an...
Страница 34: ...dering are used to reproduce it When the size of a promotional item is small and would make the Praxair tagline and ProStar ownership statement difficult to read the trademark symbol tagline and ownership statement may be omitted When using the Praxair logo do not display in a more dominant size or position then the ProStar logo The ProStar logo should be applied on high quality items ...
Страница 35: ...s all the abbreviations used in the logo artwork file names Do not attempt to create your own version of this artwork If you need additional copies contact Corporate Communications in Danbury Connecticut Choose the logo format that best suits your needs In general the JPG version is best for web email and on screen uses The EPS version is best for print applica tions and can be scaled up or down t...
