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Panasonic Introduces the World’s First Full HD
Camcorders with 3MOS

Panasonic introduces two new Full High Definition camcorders, the HDC-SD100
and HDC-HS100, that use the advanced AVCHD video format to record 1920 x
1080 images in breathtaking full-HD quality.

With manual functions enabling users to capture dramatic, artistic images these models also incorporate in High
Definition the world's first 3MOS system, newly developed by Panasonic based on 3CCD technology, renowned for
its excellent colour reproduction. With expanded light-receiving areas, MOS sensors significantly improve image
quality even in low lighting. The HDC-SD100 and HDC-HS100 deliver an AAA (triple A) performance in all aspects
of image quality, functions, and operating ease.

Designed to be resistant to a certain level of impact, the
HDC-SD100 records onto SD and SDHC memory card
and in addition to its compact size, this makes it ideal for
casual, walk-about shooting (a 32-GB SDHC Memory
Card enables around 12 hours of recorded video clips to
be stored.) Thanks to Panasonic’s HD link capabilities,
users can eject the SD Memory Card from both new
models and slip it into the card slot on a Panasonic
Freesat TV (TH-42/46/50 PZ81) or a BD50 or BD30

Blu-ray DiscTM Player*, and enjoy instant large-screen viewing of the stunning HD images.

* For AVCHD format camcorders, as of 18 June 2008

The HDC-HS100 is a hybrid model that enables recording
HD images onto either an SD or SDHC Memory Card or
the built-in 60-GB hard disk. With a 32-GB SDHC Memory
Card enables around 12 hours of recorded video clips to
be stored, and the 60-GB hard disk can store around 23
hours (both in HE mode). This gives the HDC-HS100 a
total capacity of around 35 hours of Full-HD recording
time. Users also have the ability to copy recorded video
images from the SD Memory Card to the hard disk, or

vice versa, with easy operation allowing flexibility to record to whichever media best suited for the consumer.

Panasonic’s VW-BN1 DVD Burner (optional) can be used to burn images onto DVD’s in original AVCHD format with
no need to use a PC. The discs can then be easily played with the VW-BN1 and sent via the HCD-SD100 or
HDC-HS100 to a large-screen TV for viewing in HD without use of a Blu-ray DiscTM player or similar device.

The HDC-SD100 and HDC-HS100 both come packaged with HD Writer 2.6 software for Windows, and also support
iMovie '08 for Apple Macintosh, allowing users to edit the footage they capture. The HDC-SD100 and HDC-HS100
will be available from August 2008 at the Panasonic eShop.

New 3MOS Sensor

The HDC-SD100 and HDC-HS100 feature new 3MOS
sensor. Developed by Panasonic, light passing through
the lens is split into its three primary colour components
(red, green and blue), and the signal from each is
processed by one of the three MOS circuits. Compared
with a conventional 1MOS, Panasonic's new 3MOS
system captures more vibrant, true-to-life colours, in
greater detail with richer gradation.

The MOS sensor’s light-receiving area is about double* that of a CCD sensor ensuring sensitivity is higher. This

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23/7/08 10:21

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