Navico company confidential – do not distribute
Buyer Demographics
The primary USA LGC-4000 Baja
Off-Road
Customer is a 30 to 45 year old male, he owns
an off-road vehicle and spends on average $1,500 per year on ruggedized electronics
The primary USA LGC-4000
Bass-Boat
/
Power-Boat
Customer is a 30 to 45 year old
male, he owns a Bass Boat and spends on average $1,500 per year on marine electronics.
The typical EU LGC-4000
Sail Boat
/
Power Boat
Customer is a 30 to 50 year old male, he
owns a 20’ sail boat and spends on average $1,000 per year on marine electronics.
The primary markets for the LGC-4000 are USA, EU and AUS/NZ. The primary market
for the LGC-4000 Baja is the USA. The primary market for EGC-16W is USA and EU,
with small market in AUS/NZ.
