Navico company confidential – do not distribute
Strategy & Positioning
Market Insight
•
GPS is a core component of navigation systems, and is being widely adopted as an input into vessel
management systems
•
Speed of signal acquisition and update, precision and reliability of location are quality
differentiators
Distribution Channels
1.
Engine/vessel companies – Suzuki, Evinrude, Murphy, etc.
2.
Boatbuilders
3.
Dealers & distributors – including offroad suppliers
4.
Retail accounts
