7
8
The Customer Test Experience
S
imply talking about sound systems and audio quality won’t make a strong impression on
the customer. To clearly show the advantages of the Rockford Sound System, you need to
let customers hear the results themselves. For example, let them compare the quality of a CD
played on a regular stereo with the same CD played inside the vehicle. Often customers do not
inquire about the sound system on their own, but this does not mean that they have no interest in it.
Verify the CD beforehand
To quickly demonstrate the benefits
of the Rockford Sound System while
showing a car.
Let the customer experience
the sound system’s quality
Invite the customer to
take a test drive
This is incredible! I feel like
I'm in a sound studio.
Trying out a CD
Sometimes I like
listening to CDs,
but...
Is there any CD you often
listen to? We can compare it
using this audio system.
If you enjoy listening to the
CD, why not trying driving
around a bit?
Caution: Usually, you should try the demonstration using one of the customer's CDs. If your dealership
supplies a CD for demonstration purposes, please make sure to observe all copyright laws.
I really want to try this out.
