VISION
Our vision for the world of agricultural machinery
has always been clear; to produce worthwhile
and innovative solutions for professional farmers
feeding the world. Always recognisable, the
Massey Ferguson brand of products signi
fi
es
technological advancement, enhanced design,
strict testing and quality manufacturing which is
consistently trustworthy and hardworking.
INNOVATION
We’ve always been one step ahead when it comes to
innovation. Our founder, Harry Ferguson is proof of that.
Through continual questioning and analysis of
customers’ needs, our products are designed, tested
and built to enhance productivity, ef
fi
ciency and
convenience, constantly pushing the boundaries
of farm machinery.
From the simplest push of a button to technological
innovations in engine and transmission ef
fi
ciency, we
strive to make life simpler for the operator.
LEADERSHIP
Massey Ferguson is the most widely sold tractor in the
world, making us the leaders in the agricultural arena.
We’ve won awards for our class-leading technology and
advancement in design and we’re already driving ahead,
environmentally and economically.
QUALITY
It takes certain distinctive attributes to make a quality
product. At Massey Ferguson, this distinction starts
at the drawing board and doesn’t stop. Every stage of
manufacturing, from the building and testing process
to sourcing the best components, demands
excellence. Our products and services meet the
most stringent standards allowing us to deliver
our promises, con
fi
dently.
RELIABILITY
We don’t let a Massey Ferguson machine out of our
sight until we are 100% sure it will perform to the high
standards you expect. Only after rigorous and pain
staking testing both in simulations and in the
fi
eld, will
we allow our products to leave the factory. Whatever
you put your tractor through, day after day, season after
season, we can guarantee we’ve already tested those
limits and gone beyond them.
SUPPORT
Agriculture can be a solitary business, that’s why we
make sure that you can get support whenever you
need it and at crucial times of the year. Be assured of
sustainability from more than 3,200 dealer outlets in
over 140 countries and a comprehensive machinery
distribution network, you’ll be part of dedicated family
of specialists who make it their business to give you
genuine, top quality service support.
Equally, we won’t let an opportunity slip through your
fi
ngers. If you have the commitment but not necessarily
the
fi
nancial resources to compete in today’s market-
driven climate then AGCO Finance could have the
solution. Ask your local dealer for more information.
Financial options are market speci
fi
c but can include
leasing, hire purchase, contract hire and loan facilities.
PRIDE
Here at Massey Ferguson, pride means many things
to us. It’s in everything we do and it shows. It’s in our
proud heritage, our unique product design and our
ongoing support to our customers.
COMMITMENT
We are deeply committed to delivering the highest of
expectations and to build quality, reliable products with
innovative features that are backed by the best support
packages. Ultimately, we are committed to continuous
growth and pro
fi
tability for all, whilst recognising the
needs of both large and small businesses through
professionalism and quality.
Our mission at Massey Ferguson, since the company was founded,
has been to design, engineer and manufacture reliable, trustworthy
and innovative tractors. Tractors that people recognise the world over.
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Our promise to you
