Brand Story
LUCIEN PICCARD
Lucien Piccard, a brand enriched in heritage and classic, timeless style was founded in 1923,
in Switzerland. Many generations have chosen Lucien Piccard for their superb artisanship and
innovative design. For over 90 years, Lucien Piccard timepieces have been worn on the wrists
of royalty, dignitaries and celebrities worldwide.
Lucien Piccard watches today reflect back on a rich watchmaking heritage, incorporating the
precision craftsmanship and classic design elements of the brand’s DNA with updated highly
stylized contemporary aspects. From the meticulously designed dials with applied numbers
and multi-layered detail to the generously appointed cases, you will prize the modern, yet
classic luxury of a Lucien Piccard timepiece.
LUCIEN PICCARD
“A Modern Tale of Classic Luxury”
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